SEO and content writing tips: Week ending March 25, 2014

The SEO world is abuzz about the Matt Cutts versus MyBlogGuest Google penalty drama. Get the low-down on the he-said-she-said, as well as what this means for guest blogging, in the “search engine news” section. (In case you need it, here’s that Whack-a-Cutts game again.)

Aaannnd speaking of Google, there’s more information this week about Google authorship, author rank and Google+, as well as a ton of other awesome content topics and tips!

Enjoy and have a great week, everyone!

Search engine news

Aaron Wall writes Flip Guest Blogging on its Head, With Steroids for SEO Book.

Barry Schwartz writes Google’s Matt Cutts: We’ve Penalized A Guest Blogging Network for Search Engine Roundtable.

Matt Southern writes Ann Smarty of MyBlogGuest Responds To Google Penalty for Search Engine Journal.

Barry Schwartz writes Google’s Matt Cutts: We Can Take Action On Sites Benefiting From Guest Post Networks for Search Engine Roundtable.

Jennifer Horowitz writes The death of….Guest Blogging – Organic SEO Copywriting for Level343.

Jodie Harris writes Why PR is more important than ever for SEOs for State of Digital.

Content writing tips

Chuck Wendig writes In Writing, There Are Rules, And Then There Are “Rules” for terribleminds.

jackforde writes What Keeps Your Customer Up at Night? for The Copywriter’s Roundtable.

Dave Ken writes How to Use AIDA Principles to Revitalize Your Content for Social Media Today.

The Magic Violinist writes Weasel Words You Should Always Watch Out For for The Write Practice.

Anne Murphy writes 3 Ways Marketers Can Build Trust With Content for SEO Copywriting.

Promote your content

Patricia Redsicker writes New Social Media Research That Could Change Your Strategy for Social Media Examiner.

Debbie Hemley writes 26 Creative Ways Brands Use Facebook Status Updates for Social Media Examiner.

Maria Lopez Fernandez writes Social Media 101: Branding for the PR-impaired marketer for MarketingSherpa.

Jessica Lee writes Twitter Reveals Which Tweets Get the Most Engagement [Study] for Search Engine Watch.

Murray Newlands writes How to Get More Twitter Followers for Your Brand with Content Marketing for Search Engine Journal.

Inspiration for writers

Marianne Richmond writes What’s your End Game? for The Write Practice.

In-house writing tips

Jodi Sorensen writes Seven Traits of an Effective Marketing Leader for MarketingProfs.

Ali Freezman writes Corporate Blog Tips: 7 Gamification Elements to Apply for SEER Interactive.

DOUG KESSLER writes Employed Media: How Internal Advocates Can Share Your Content Marketing for Content Marketing Institute.

Amy C. Teeple writes 3 tips for a high-converting in-house copywriting strategy for SEO Copywriting.

Help for freelance writers

Sally Ormond writes How Testimonials Can Hurt Your Business for Freelance Copywriter’s Blog.

Heather Lloyd-Martin writes How to get prospects to say yes faster for SEO Copywriting.

Barry Feldman writes 11 Personal Branding Power Tips for Social Media Today.

Writing tips for beginners

Sally Ormond writes How to Find Your Writing Voice for Freelance Copywriter’s Blog.

Advanced SEO writing strategies

Dr. Peter J. Meyers writes New Title Tag Guidelines & Preview Tool for Moz.

Ray “Catfish” Comstock writes So… You Think SEO Has Changed? for Search Engine Watch.

Barry Schwartz writes Google: Do Not No Index Pages With Rel Canonical Tags for Search Engine Roundtable.

Jennifer Slegg writes Ecommerce SEO Tips for Unavailable Products From Google’s Matt Cutts for Search Engine Watch.

Content marketing tips

Tom Pick writes Eight Experts Explain (Almost) Everything You Need to Know about Google Authorship and Author Rank for Webbiquity.

Eric Roach writes The most effective way to gain a loyal following for iMedia Connection.

Chloe Mason Gray writes A Beginner’s Guide to Lead Conversion with Social Media for KISSmetrics.

Virginia Nussey writes Google+ and Authorship: 2014 Hot Topics and Trends for Bruce Clay, Inc.

Jeffrey Russo writes From Vague to Valuable: Putting Buyer Personas to Work for HubSpot.

Erin Pritchard writes Development of a Successful Content Marketing Project for Vertical Measures.

Ian McCaig writes Five ways to drive international sales online for Econsultancy.

Mike Sansone writes Blog Posting Mantra for Small Business Owners for ConverStations.

Ryan Cohn writes Major Digital Marketing Changes From The Last 12 Months, Are You Keeping Up? for Social Fresh.

Kate Morris writes Getting Reviews the Right Way for Local Businesses for Moz.

Eric Enge writes Trust is the Most Valuable Currency Online, Is It Your Top Priority? for Search Engine Watch.

Kath Pay writes How to use the ‘Rule of Three’ to increase email ROI for Econsultancy.

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Photo thanks to Kate Ter Haar (Penalty)