SEO and content writing tips: Week ending March 18, 2014
Even this cat was hit by Panda!
We’ve got a bunch of SEO info for ya this week, so I broke out a new “search engine news” section for ya – right there at the top.
Google seems to be backtracking on some of it’s changes. The high volume of Panda penalties has caused Google to soften the algorithm – and another Panda pare-down is coming.
The search engine also seeks a solution to the “not provided” conundrum.
There’s also a lot of help for freelancers this week that touch on pay, dealing with clients and more.
Read up on the latest Google news, writing tips and more from the content experts.
Search engine news
Danny Sullivan writes Google Reviewing “Not Provided,” Withholding Keywords From Organic But Not Paid Search Clicks for Search Engine Land.
Bas van den Beld writes Danny Sullivan: You’d Think Everyone in the World was Hit by Panda for State of Digital.
Barry Schwartz writes Google’s Matt Cutts: New Softer Panda Update Coming Soon for Search Engine Roundtable.
Larry Kim writes Keyword Not Provided: Is a Solution Coming Soon? for WordStream.
Ginny Marvin writes Advertisers Brace As Google Revisits “Not Provided” Policy To Show Keywords For Ad But Not Organic Clicks for Marketing Land.
Content writing tips
Jackforde writes Short Words, Big Power for The Copywriter’s Roundtable.
David Meerman Scott writes It’s not about how you sell. It’s about how I buy. for Web Ink Now.
Jean Dion writes How Much Should Grammar Matter to Bloggers? for Search Engine Journal.
Amy C. Teeple writes Are your complimentary services free? Understanding word choice for SEO Copywriting.
Promote your content
Carrie Morgan writes 5-Step Strategy To Improve Your Facebook Engagement & Growth for Convince & Convert.
Cindy King writes 10 Social Media Tips From the Pros for Social Media Examiner.
Kelly Cooper writes Facebook Brand Updates Take Another Hit, Can You Recover? for Social Fresh.
Jerry Low writes Which Social Media Headlines Work Best for Search Engine People.
Isra Garcia writes How to Create Human Relations with your Online Community for Social Media Today.
Stephanie Sammons writes How to Benefit from the LinkedIn Publishing Platform for Social Media Examiner.
Dan Sullivan writes Dark Data and Measuring Invisible Impact in Your Facebook Community for Social Media Today.
Inspiration for writers
Joe Bunting writes 23 Essential Quotes from Ernest Hemingway About Writing for The Write Practice.
In-house writing tips
Ben Davis writes Employee engagement is as vital as customer experience for Econsultancy.
Jon Michail writes Empower Your Employees to Become Brand Ambassadors for Social Media Today.
Help for freelance writers
Bob Bly writes Why does everyone think writers shouldn’t be paid? for Bob Bly Copywriter.
Jason Spooner writes THREE CLIENTS YOU NEVER WANT TO WORK WITH for Social Media Explorer.
Heather Lloyd-Martin writes Diversify or die for SEO Copywriting.
jackforde writes How Much Money Do You (Deserve To) Make? for The Copywriter’s Roundtable.
WGH Cameron writes The Truth: What a Client Really Wants from You for Men With Pens.
Peter Da Vanzo writes Handling Objections from SEO Clients for SEO Book.
Advanced SEO writing strategies
Peter van der Graaf writes Rule the SERPs: Become an Expert for Search Engine Watch.
Lauren Grabowski writes Inside SEER: A Guide to Link Prospecting for SEER Interactive.
Rand Fishkin writes Keyword Targeting, Density, and Cannibalization – Whiteboard Friday for Moz.
Barry Schwartz also writes I Got In A Fight With My AdWords Rep & Google Dropped My Organic Rankings for Search Engine Roundtable.
Kristine Schachinger writes SEO Website Audits: Everything You Need to Know for Search Engine Watch.
SEO for beginners
Miriam Ellis writes Troubleshooting Local Ranking Failures: A Beginner’s Guide for Moz.
Amanda DiSilvestro writes A Beginner’s Guide to the Name Anchor Tag for ISOOSI Blog.
Rachel Sprung writes Answers to 18 SEO Questions You Were Too Afraid to Ask for HubSpot.
Anton Koekemoer writes 13 basic SEO terms everyone should know about for memeburn.
Content marketing tips
Mike Sansone writes Your Content and Calls-to-Action are Part of Your Digital Inventory for ConverStations.
Meg Sutton writes Content Marketing Leaders: Multi-Billion Dollar Company Amplifies their Brand with Curation for Curata.
John Souza writes A Quick and Dirty Beginner’s Guide to Creating an Email Marketing List for Social Media Impact.
Jen Havice writes How To Use Your About Page To Acquire Customers for Unbounce.
Dianna Huff writes What I’ve Learned Updating My Database for Dianna Huff’s Blog.
Anthony Gaenzle writes Why You Need to Conduct a Full Audit for Successful Content Marketing for Content Marketing Institute.
Roger Dooley writes Hidden Persuasion: Unconscious Branding Actually Works for Forbes.
Michael Gerard writes Why You Should Shift Your Content Marketing Focus to ROI for Marketo.
Tracy Mallette writes 8 content experts share top tips for copy that converts for SEO Copywriting.
Ayaz Nanji writes What B2B Buyers Want From Vendor Websites for MarketingProfs.
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Photo thanks to Fox (Panda cat)
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Heather — Thanks for including me in your roundup.
Of course! The true person to thank is Tracy – she’s the one who makes the roundup magic happen every week! :)
Great roundup, looks like I need to re-involve myself in the ‘Not Provided’ discussion again!
Lots of fantastic links and resources! Thanks for sharing ’em all (and including one I’m fond of personally). I really like how they’re separated into specific areas of SEO and Copy
Thanks so much for the kudos everyone! I’m glad the roundup is so helpful. :)
Thanks for the this list. Looks like I’ve got a lot of reading to do on my free time after work.
Thanks for the mention Tracy.