Comments on: 3 steps to getting your in-depth articles ranked in Google search

By: Forex Trader

Forex Trader — Thu, 20 Feb 2014 10:00:14 +0000

Very helpful article, an area I had not considered and will now be trying to implement these techniques to get my Forex articles ranked higher.

By: Asher Elran

Asher Elran — Tue, 27 Aug 2013 22:19:37 +0000

Great points. Some people think that writing an engaging content guarantees high ranking. In reality you have to put a little more efforts to see your article high in Google.

By: Ben Norman

Ben Norman — Thu, 22 Aug 2013 15:33:32 +0000

Thanks for your feedback Christopher. You’re absolutely right that the markup isn’t essential for content to be found in Google; good quality content of course ranks well for relevant keyword searches on its own. This markup is specifically to indicate that the content is an in-depth resource likely to inform, educate or otherwise serve the needs of a user with this sort of query.

This markup gives added information to Google about the content of the page/post/article which makes it easier for them to rank more relevant content higher.

This post from Google’s Webmaster Central Blog explains “in-depth articles in search results” from the horse’s mouth as it were: http://googlewebmastercentral.blogspot.co.uk/2013/08/in-depth-articles-in-search-results.html

By: Ben Norman

Ben Norman — Thu, 22 Aug 2013 15:32:50 +0000

Hi Jibran. There are a number of WordPress plugins that aid with the addition of Schema if you are unable to add it directly to the source code. You may wish to try the All In One Schema Rich Snippets plugin: http://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets, although if you are able to add the code directly I would recommend doing so to ensure you do not have too many plugins running adding unnecessary code and functions to your site. Good luck!

By: Christopher Skyi

Christopher Skyi — Wed, 21 Aug 2013 14:26:52 +0000

“In order for your content to be found by Google and considered for in-depth article rankings, they will need to be marked up with the Schema code for articles.”

I can see how adding itemprop to html meta tags could make it easier for the search engines to identify meta titles and descriptions, but the search engines are very good at extracting this information anyway (mostly because very few people are even aware of these tags), so I don’t quite see their benefit, unless the html page is exceptionally messy for some reason.

Second, it seem unlikely that you need these tags so for an article to be considered an in-depth article — or am I wrong about that. Do you have any pointer(s) to official Google documentation stating that we need to use schema special mark up?

By: Jibran Qazi

Jibran Qazi — Tue, 20 Aug 2013 16:57:16 +0000

I wrote a 4000 word article recently and although it started getting ranked fairly well for a competitive keyword, I wonder how things will change once I add the Schema tags. Thanks for sharing. Is there a wordpress plugin that you can recommend for Schema tags?