Comments on: Meta What? Quick Tips to Transform Web Page Descriptions Into Killer Marketing Statements https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/ SEO Copywriting Training and Content Writing Tips Sun, 20 Jan 2019 22:43:52 +0000 hourly 1 https://wordpress.org/?v=6.5.2 By: Ken Jansen Kansas City https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5055 Wed, 23 Mar 2011 23:20:17 +0000 http://www.seocopywriting.com/?p=4709#comment-5055 Hi Heather,

Just a quickie note to say – WOW another gem of an article. This was another eye opener on what great writing can do for you.

Ken

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By: Heather Georgoudiou https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5054 Tue, 09 Nov 2010 13:57:06 +0000 http://www.seocopywriting.com/?p=4709#comment-5054 Great post, thanks for breaking down the mechanics of metadata.

As for the Keyword tag, I think most SEO copywriters can easily find the KW phrases in the copy, so I don’t worry about the competition either.

I focus on writing relevant copy for the readers.

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By: Heather https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5053 Mon, 01 Nov 2010 20:28:51 +0000 http://www.seocopywriting.com/?p=4709#comment-5053 In reply to Dave Saunders.

Hi, Dave!

Thanks for your comment. :)

When I’m training writers, I do say that you can easily skip the keywords tag…it’s best practices, but you’re right, it doesn’t really influence SEO. Having said that, I don’t worry too much about the competition seeing my keywords – I figured that there are so many things that go into a campaign (including some kick-butt writing!), that it’s not a big deal.

I’d love to hear what other people think…

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By: Heather https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5052 Mon, 01 Nov 2010 20:26:25 +0000 http://www.seocopywriting.com/?p=4709#comment-5052 In reply to John.

Hey, John. Oops! It’s changed now. Thank you!

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By: Dave Saunders https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5051 Mon, 01 Nov 2010 18:26:01 +0000 http://www.seocopywriting.com/?p=4709#comment-5051 Great article–going into Evernote ;-)

Random thoughts…

IMO: While the Keywords META tag may be best practice according to the World Wide Web Consortium (W3C), what influence have they ever had over search engine practice? Based on results, they are inconsequential in that realm.

The keywords tag also gives away valuable information to your competition. Sure, they can probably figure out what phrases you’re optimizing for but why make it easy? :)

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By: Heather https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5050 Mon, 01 Nov 2010 15:12:22 +0000 http://www.seocopywriting.com/?p=4709#comment-5050 In reply to Debi.

Glad that you enjoyed it, Debi! Thanks for your comment! :)

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By: Debi https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5049 Mon, 01 Nov 2010 14:56:48 +0000 http://www.seocopywriting.com/?p=4709#comment-5049 Heather – GREAT Article! Super information to remember while we’re SEO copywriting! Thanks for making this top-of-mind!

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By: John https://seocopywriting.com/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-5048 Mon, 01 Nov 2010 14:17:22 +0000 http://www.seocopywriting.com/?p=4709#comment-5048 Great article. Your keyword meta example is missing name=”keywords”

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