Thanks for your comment, I’m glad you liked the post!

To answer your question: coming up with a compelling video idea is the hard part! It always will be.

Anyone can learn to operate a camera but not everyone can come up with a fantastic idea that’s going to successfully serve a purpose; it takes a lot of brainstorming usually!

If you’re struggling, I’d consider gathering a few friends or employees together and getting their thoughts on the problem. You should always work backwards; you need to work out what you want your video to achieve (brand awareness, increased conversion rate etc) and then figure out how to achieve that.

So unfortunately, there’s no simple answer but knowing the overall aim of your video, it’s intended use and it’s target audience clearly will definitely help you. So tackle this first, you’ll be surprised how much easier it makes the process if you fully understand those things.

I hope that helps somewhat at least!

Josh

It’s something I’ve been struggling with for a long time and unfortunately my writers block doesn’t show any sign of disappearing any time soon.