Focusing on targeted audience’s pain points and needs should be the primary look-up.

Having a good content structure with paragraphs, short sentences and bullet points make it more readable and build the engagements.

Ultimately content is created to make the product/service awareness, user engagements and sales conversions so a strong call to action is very important and most of the cases it should be on top-fold of websites.

Regards
Soumya Roy

But an overdose of adjectives slows your reader down, so be careful with how many you use. Especially before a noun, limit the number of adjectives to one.

Rather than talk about “a hot, humid, and sunny day”, write “a hot day,” as that gives enough information to your reader.

I’m not at all suggesting you remove all your adjectives, just be sure that the ones you use add value.

I’ve heard similar advice before for adverbs, not adjectives, plus this seems to conflict with Heather’s advice in the “How to write sales copy that turns your readers on” video/post which advocates the use of sensory/textural adjectives.

Interested to hear your thoughts…