@Kevin. You’re exactly right about conferences. Most conferences give their speakers 10-15 minutes to present. So providing ANY in-depth information is darn near impossible. Sad, but true. :(

It seems that almost every bit of data returned in the search results has a percentage of themes included in the content.

With the above taken into consideration we are now writing content to include our theme words to give us a more natural approach to creating content.

Your post suggests some key information in creating content internally and explains it well. I think going to SEO conferences is a mayor plus signal for any company.

Another great point in your post is about deadlines, which are hard to hit in content writing.

I love your comment about sending staff to an SEO conference ‘to learn all about SEO copywriting’.

I don’t think I’ve ever been to a conference (of any description) and come back having learnt something new.

Conferences have their place, I’m sure. But they’re not somewhere where ever I’ve known anyone to get down to specifics.