Comments on: SEO Copywriting Checklist: Does your web content pass the quick-scan test?

By: Mary

Mary — Wed, 19 Feb 2014 16:13:14 +0000

Wow, what a huge difference. I don’t think I’ve seen an article really hit it right so that I “get it” like this one did. Thanks for these tips and all of your topics. So useful and can apply right away!

By: How To Write Results Driven Copy (The Ultimate Copywriting Tips Guide)Phillipa Kiripatea :: Love Marketing for Coaches, Mentors & Consultants

Fri, 06 Sep 2013 08:19:46 +0000

[…] SEO Copywriting Checklist: Does your web content pass the quick-scan test? | SuccessWorks […]

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Tue, 14 May 2013 19:57:19 +0000

In reply to Beatrice.

Woohoo! You are very welcome, @Beatrice!

(BTW – there’s a 20% discount on the course until 6/1…just use coupon code CELEBRATE)

By: Beatrice

Beatrice — Tue, 14 May 2013 11:50:31 +0000

I can’t believe it took me so long to discover your site! I’m loving your super helpful tips and I’m saving my pennies to take the SEO course!
Thank you for the freebies in the meantime :-)

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Tue, 07 May 2013 23:15:07 +0000

*Excellent* points, Craig. You’re right. Sentence length is a biggie.

(And now that you mention it, you should start your own blog Something for you to ponder…) :)

By: craig wright

craig wright — Tue, 07 May 2013 08:17:24 +0000

Another thing to consider is sentence length. Long sentences are difficult to read, even if they are separated by headings, sub-headings etc. Similarly, too many short sentences in quick succession also cause readability problems.

As a very rough rule of thumb, 16 words is a good upper limit for long sentences. And it is supposedly easier to read text that is 2 long sentences followed by one short one. (That’s from usability research, but don’t ask me where it originated…learned it at Uni and can’t remember!).

Also, use bullet lists sparingly – too many bullets makes them ineffective and looks just as daunting as huge chunks of text.

I really should start my own blog, shouldn’t I ? ;)