Comments on: Client Management Tips From Captain Hindsight

By: My Favorite 2010 SEO Copywriting Posts

My Favorite 2010 SEO Copywriting Posts — Thu, 24 Jan 2019 20:53:42 +0000

[…] Client management tips from Captain Hindsight (The inspiration for this post was a conversation on the Facebook SEO Copywriting page. And, OK, it was a little South-Park inspired, too.) […]

By: Heather

Heather — Wed, 20 Jun 2012 14:28:38 +0000

In reply to Shelby Blanchard Stogner.

Great tips. It’s always wonderful when a client can offer specifics about what they liked and didn’t like. Feedback like “This doesn’t work for me” is really hard to decipher (and work with…) :)

Thanks, Shelby!

By: Shelby Blanchard Stogner

Shelby Blanchard Stogner — Tue, 19 Jun 2012 23:14:30 +0000

I’ve found it can be helpful to explain to new clients what kind of notes you’re looking for on a large project. For example, if I want to run a couple pages past the client to get a sense of how they like the tone, I’ll ask them to pick out sentences they particularly like or dislike, and try to tell me why. I also analyze some of the client’s existing writing & marketing materials (assuming they’re happy with them) to get a sense of what kind of pacing, word choice, etc., they respond well to.

By: Copywriting Dean

Copywriting Dean — Mon, 18 Apr 2011 19:09:54 +0000

Gotta agree with showing them one or two pages… I never show a client a letter that’s 90% done, only 100%, because otherwise they’re going to waste time going through making notes on what to change… when I’ve already made the changes.

By: Heather Georgoudiou

Heather Georgoudiou — Tue, 16 Nov 2010 14:28:55 +0000

This is great advice that I’m going to put into action today, as an in-house copywriter I often write web pages for clients who have no idea about optimization.

One of the biggest hurdles I encounter is educating the client about key phrases and implementing them into the copy.

Thanks Captain Hindsight!

By: Laura Crest

Laura Crest — Sat, 13 Nov 2010 23:34:53 +0000

@Balmain You’re most welcome, Balmain! Thanks for the comment :-)

By: Balmain watches

Balmain watches — Sat, 13 Nov 2010 19:04:05 +0000

good post,thanks 4 info

By: Heather

Heather — Fri, 12 Nov 2010 20:09:15 +0000

In reply to Kate F. Eaton.

@Kate – thank YOU!

You’re right – we’ve all had those “I thought you said” moments with clients. Even if they don’t hate the work, it makes the interactions weird when they don’t like what you’ve written and you’re faced with a massive rewrite. No fun!

I’m loving Captain Hindsight, too. :) We need more superheros!

By: Kate F. Eaton

Kate F. Eaton — Fri, 12 Nov 2010 17:27:41 +0000

I’m loving this Captain Hindsight character! And haven’t we all felt the pain of “but I thought you said…” with a client!

Very good to remind each other to slow down, give them a small taste before you turn yourself inside out creating content they hate. Thanks for keeping this painful topic fresh.