This update seems to me like it’s raising the bar another notch for semantic search, which began with Panda, so as you said, business as usual, but even better.

Thanks!

Hi, @Graham-

Thanks for your thoughts.

I’ve actually seen quite a few (small) bloggers do well in Google – especially with authorship. Granted, they tend to have highly-focused content that appeals to a certain niche – but they’re doing well. Having said that, it’s true that many companies are trying to figure out how to write content that appeals to all parties (including Google, of course!) Actually, large companies seem to have the hardest time of it since many of them were benefitting from bad content in the first place…and now they have to (gasp) consider quality.

I would argue that Google makes changes for the searchers…and for bottom-line reasons. They want searchers to have a good experience and keep using Google. And the more people search using Google, the more people who will see (and buy) the ads. :)

If you really good at writing, what’s the big deal?

SeoCopyWriting.com will probable write a post in a week saying, “Hummingbird, the best thing to happen ever for online writers…”

I think it’s a good thing. Google is evolving but always sees the good.