Comments on: What Seth Godin can teach you about SEO content

By: FUD, Hummingbird and the future of SEO copywriting » SEO Copywriting

FUD, Hummingbird and the future of SEO copywriting » SEO Copywriting — Thu, 10 Oct 2013 10:01:27 +0000

[…] really, it’s so simple. It’s always been about developing commanding SEO content, “clicking” with your reader and writing content that’s so damn good, people […]

By: Doc Sheldon

Doc Sheldon — Sat, 10 Aug 2013 04:19:08 +0000

Great point, Heather! Seth puts it well… without knowing the real message and your audience, you’re wasting your time and theirs.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Mon, 05 Aug 2013 17:29:12 +0000

In reply to Syed. That's great, @Syed! Thanks for letting me know! :)

By: Syed

Syed — Sat, 03 Aug 2013 18:57:19 +0000

Very good post. Thought provoking. It can become quite an interesting task to write content when we focus on making people make a change. The whole writing task now seems challenging rather than dull and boring.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 02 Aug 2013 17:56:04 +0000

@Blake – thank you so much! It’s easy to get lost in the content marketing confusion – you are so right. I’m glad my post served as a reminder of what good SEO content *really* is (and does!).

By: Blake Denman

Blake Denman — Fri, 02 Aug 2013 17:04:35 +0000

Great post, Heather!

The examples you used for telling compelling stories were great.

In this age of “content marketing” we sometimes get lost in the true purpose of it.

Cheers,

Blake

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 02 Aug 2013 14:56:20 +0000

@Cecil – thank yo so much! It was a fun post to write. :)

@Jill – exactly! People typically don’t search for fun (well, maybe us search geeks do…but normal people don’t!) :) They’re searching for a reason. The key is to know the “why” behind the search and – as you said – fulfill the need.

Great seeing you on my blog. Thanks for your comment! :)

By: Jill Whalen

Jill Whalen — Fri, 02 Aug 2013 13:40:05 +0000

Yep!

And a related thing I teach people to think about when writing SEO content is that the person you are writing to was a doing a search at the other end of Google. So you already know that they have a specific need or desire or want, as that’s probably what they used as their search query.

Then all you have to do is use that information to fulfill the need as this article suggests!

By: Cecil

Cecil — Thu, 01 Aug 2013 21:45:58 +0000

Hey Heather, Nice post, driven by emotion. You are a good analyst. Keep driving with emotion and sure your persuasion rules.

Thanks and Keep it on…

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 01 Aug 2013 15:54:58 +0000

In reply to Matt coffy. Thanks so much, @Matt! I'm glad you enjoyed the post!