https://seocopywriting.com/make-your-search-listings-sizzle/ SEO Copywriting Training and Content Writing Tips Sun, 14 Apr 2019 16:04:16 +0000 hourly 1 https://wordpress.org/?v=6.5.2 https://seocopywriting.com/make-your-search-listings-sizzle/#comment-6279 Wed, 16 May 2012 17:33:09 +0000 http://www.seocopywriting.com/?p=11588#comment-6279 Thanks for the post, Heather! I like your point that the first conversion takes place in the search engine! I spend a lot of time thinking about sales funnels and you’ve adjusted my thinking on this — the search engine conversion is the first of several tiny sales funnels!

]]> https://seocopywriting.com/make-your-search-listings-sizzle/#comment-6278 Tue, 15 May 2012 13:49:25 +0000 http://www.seocopywriting.com/?p=11588#comment-6278 Think of the meta description as your sales pitch for the page. The title will get their attention, but the description is what will get them to click. Keep it concise and don’t go over 150 characters so that it doesn’t get cut off on the SERP.

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