svcarleton, Author at SuccessWorks https://seocopywriting.com/author/svcarleton/ SEO Copywriting Training and Content Writing Tips Wed, 19 Dec 2012 10:00:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 SEO content marketing roundup, week ending December 19th https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-19th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-19th/#respond Wed, 19 Dec 2012 10:00:14 +0000 http://www.seocopywriting.com/?p=14639 Hello again … and goodbye … at least for 2012! Today’s roundup is our last for this year and it continues the drumbeat of 2012 – you must have unique, high quality, and compelling content to engage your visitors and satisfy Google. The Content Marketing section gives you an abundance of resources to help deliver […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-19th/feed/ 0 How to Stop Worrying and Start Loving Your Copywriter https://seocopywriting.com/stop-worrying-start-loving-your-copywriter/ https://seocopywriting.com/stop-worrying-start-loving-your-copywriter/#respond Tue, 18 Dec 2012 10:00:38 +0000 http://www.seocopywriting.com/?p=14498 In my seven years as a content writer/copy writer/web creator, I’ve had some terrific clients and client relationships. And then there are those that have made me want to head for the hills screaming. Working with bad clients is part of the small business game sometimes. Been burned before? So have we. Any freelance copywriter […]

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]]> https://seocopywriting.com/stop-worrying-start-loving-your-copywriter/feed/ 0 SEO content marketing roundup, week ending December 12th https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-12th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-12th/#respond Wed, 12 Dec 2012 10:00:11 +0000 http://www.seocopywriting.com/?p=14584 Okay … I’ve been bangin’ the drum for weeks now about how important it is that you have unique and compelling content. No more gaming the algorithm. Write what your readers need to hear. The rest will take care of itself.  Don’t over-engineer your copy! Telling stories, providing valuable tidbits, and teaching your readers. Those […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-12th/feed/ 0 3 Ways to get “Back to the Basics” of SEO copywriting https://seocopywriting.com/getting-back-to-the-basics-of-seo-copywriting/ https://seocopywriting.com/getting-back-to-the-basics-of-seo-copywriting/#comments Mon, 10 Dec 2012 10:00:13 +0000 http://www.seocopywriting.com/?p=14550 Has the hustle-bustle of the holiday season put you over the edge? This has been a year of change … my head is certainly spinning. Heck, some days I’m unable to distinguish a Penguin from a Panda! Life often gets complicated and overwhelming during the Christmas holiday season. As you wind down the year and […]

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]]> https://seocopywriting.com/getting-back-to-the-basics-of-seo-copywriting/feed/ 3 SEO content marketing roundup, week ending December 5th https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-5th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-5th/#comments Wed, 05 Dec 2012 10:00:43 +0000 http://www.seocopywriting.com/?p=14472 It’s that time of year again … too many parties and not enough time. It seems everyone uses the approaching Christmas holiday season to get social. In the next two weeks I have five Holiday lunch gatherings and four evening Holiday parties scheduled.  I think using Facebook or Twitter would be easier on my liver […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-december-5th/feed/ 1 How to Break Free of Boring Bullet Statements https://seocopywriting.com/boring-bullet-statements/ https://seocopywriting.com/boring-bullet-statements/#comments Mon, 03 Dec 2012 10:00:26 +0000 http://www.seocopywriting.com/?p=14476 In today’s SEO copywriting how-to, Heather discusses the value of using bullet points in your copy, and how to make them pop off the page. Check it here: How to Break Free of Boring Bullet Statements Bullet statements are great to use in your copy. They help set items apart and provide a simple way […]

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]]> https://seocopywriting.com/boring-bullet-statements/feed/ 2 SEO content marketing roundup, week ending November 28th https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-28th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-28th/#respond Wed, 28 Nov 2012 10:00:21 +0000 http://www.seocopywriting.com/?p=14435 I hope your Thanksgiving holiday was everything you needed it to be. Did you eat too much pie? Was the stuffing better on Saturday? Are you still taking turkey sandwiches to work? OK, I’ll stop now … I’m drooling on the keyboard. Here’s a serious question. Have you stepped on the scale? I did … […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-28th/feed/ 0 SEO content marketing roundup, week ending November 21st https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-21st/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-21st/#comments Wed, 21 Nov 2012 10:00:19 +0000 http://www.seocopywriting.com/?p=14401 What will you be thankful for tomorrow? I look forward to Thanksgiving each year. It is a day to be mindful of all that is good in my life and to take the time to acknowledge it. Most of you reading this probably live your life online. I certainly do and find it far too […]

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]]> https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-21st/feed/ 1 Need to Improve Your Conversion Rate? Jump on the Bandwagon! https://seocopywriting.com/need-to-improve-your-conversion-rate-jump-on-the-bandwagon/ https://seocopywriting.com/need-to-improve-your-conversion-rate-jump-on-the-bandwagon/#comments Mon, 19 Nov 2012 10:00:22 +0000 http://www.seocopywriting.com/?p=14381 If you want to increase the success of your website, converting more customers is the name of the game. In today’s SEO copywriting how-to, Heather discusses a simple, but often overlooked, technique to convince visitors they should go the distance and buy what you are selling. Check it here: What is the Bandwagon Technique? It’s […]

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]]> https://seocopywriting.com/need-to-improve-your-conversion-rate-jump-on-the-bandwagon/feed/ 3 SEO content marketing roundup, week ending November 14th https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-14th/ https://seocopywriting.com/seo-content-marketing-roundup-week-ending-november-14th/#respond Wed, 14 Nov 2012 10:00:59 +0000 http://www.seocopywriting.com/?p=14334 Creativity and change. The temptation can be real to use duplicate content when existing content becomes stale and you are in a creative funk.  Beware! There are consequences for adopting content that is not yours. Ideas to help you shake that creative vacuum include a refresher using 5 simple tips, a clever use of infographics, […]

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