A professional writer and editor for over 30 years, Laura Crest began her career in print while earning her degree in Natural Resources Management and Journalism from Michigan State University. She established her own professional resume writing and SMB marketing business based in Denver, then moved on to writing white papers and publications for non-profit environmental organizations as part of her inter-disciplinary graduate work at the University of Washington’s Institute for Marine Studies.
She launched her online SEO copywriting and content marketing business in 2009, creating optimized websites, sales copy and marketing content for a diverse clientele, from small businesses to enterprise-level brands. She’s recognized as an accomplished (and oftentimes colorful) digital marketing copywriter and editor.
Laura’s passion for writing and connecting brands to their audience is only matched by her love of wilderness and wildlife, both terrestrial and aquatic. As an advocate for the planet’s denizens, she supports several international and local environmental organizations.
E-commerce marketers give thanks as this week’s latest and greatest web writing news features Black Friday blurring into Cyber Monday, with high hopes of a retail surge. Seasonal discussions about competitive content marketing, whipping your website into shape with SEO, and effectively engaging your prospects with social media abound. You could say it’s a savory […]
Greetings! Today we’re picking up our discussion of content strategy, specifically, how to develop and leverage our content by writing blogs. As you’ve surely noticed, blogging is big and is only getting bigger, and with good reason: besides helping to build search rankings and an online brand, blogs present a fantastic content marketing venue! And […]
Ready for the rainy season? This week’s latest and greatest web writing news is flooded with slick new developments, smart analyses, and forecasts for SEO, content, and social media marketing, as well as some solid advice for addressing that sometimes-slippery issue of industry credibility. So gear up with your muck boots and umbrella, whatever your […]
Welcome back! Today we’re continuing our discussion of content strategy, namely, how to develop and leverage our content by writing articles. As you may recall, an essential part of our ongoing content strategy is to reach our prospects in the research phase of their buying cycle, when they’re actively gathering information about our product or […]
Greetings web writers and online marketers! It’s King Content and Queen SEO dominating this week’s latest and greatest web writing news, with much discussion about semantic SEO, the valuation of content, and some interesting developments in search. There’s a lot to cover and a good deal of links here, so let’s get to it! It’s […]
Greetings! In today’s post, we’re moving beyond the mechanics of SEO copywriting (and editing) and venturing into content strategy. Specifically, we’re going to discuss how we might develop and leverage new content opportunities, no matter the size of our business. As with a smart keyphrase strategy, a savvy SEO content strategy seeks to capture folks […]
Welcome back! Today’s treats include one fun trick, as we pick up our discussion of that hidden world of code, and specifically, how we can transform meta descriptions into powerful marketing statements. As you (hopefully) concluded from last week’s de-mystifying explanation of code, technical terms needn’t paralyze or intimidate you…they just sound scary! So what […]
Maybe the mid-term elections are affecting us all, as this week’s latest and greatest web writing news seems to be rattling the proverbial cage! Featuring alternatives, different takes, overlooked opportunities, and the hottest new technologies driving content marketing today, it’s a lively roundup… Keep an open mind, buckle up and enjoy the ride! So you’ve […]
Greetings web writers and online marketers! With Halloween just around the corner, it’s appropriate that today we’re venturing into that (seemingly) scary and mysterious realm of creating code for optimizing our Title, meta description, and meta keywords tag! Fear not: we’re just walking through the basics, and you’ll see that it’s actually pretty easy. Really! […]
Measure twice, cut once — and while you’re at it, analyze this! Yes, this week’s latest and greatest of web writing news is centered around metrics, analytics, and measurement, but math-a-phobes need not despair: there’s also some great stuff about SEO content marketing sans calculation! Enjoy! First things first: know your target market before investing […]
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