Comments on: SEO Copywriting Checklist: Essential Writing Tips for Effective Content

By: Sanu Kumar

Sanu Kumar — Wed, 15 Sep 2021 13:12:36 +0000

Great article!!

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[…] is imperative, but what does that entail beyond being a bunch of buzzwords? Heather Lloyd-Martin updates her post from 2012 in the wake of Hummingbird (and Pigeon) and offers this excellent piece of advice up […]

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By: James Burke

James Burke — Mon, 01 Oct 2012 13:18:13 +0000

Great advice. There’s an art to writing effective advertising copy and web copy (which suffers in many image-rich ad campaigns) and must be learned. Try to get hold of this book which I use constantly: The craft of copywriting by Alastair Crompton. Thanks, James Burke

By: Heather

Heather — Fri, 06 Jul 2012 22:54:01 +0000

In reply to SImon.

Good SEO copywriting has always meant writing for readers – it still is. But people always want to know “how to write for Google.” Hopefully, the checklist emphasizes that “writing for Google” and “writing for readers” is the same thing. :)

Thanks! :)

By: SImon

SImon — Thu, 05 Jul 2012 22:57:00 +0000

Great article. Unusual to read how to write for google rather than readers.

By: Heather

Heather — Wed, 04 Apr 2012 01:53:16 +0000

In reply to Ben Lloyd.

Wow, Ben. Thank you for the Evernoting! :) You made my evening!

You’re right about the social media buttons on sales pages. I’ve often wondered, “Um, who is going to share a sales page…really?” I guess it could happen, but it’s certainly not the same thing as sharing a cool blog post or article.

Thanks! :)