29 Reasons to Fire a Copywriting Client (Yes, It’s OK to Do!)

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Does it feel like you need permission to fire a client — especially…

64 Questions to Ask Your New SEO Writing Client [Updated for 2022]

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Heather's note: I originally wrote this post in 2011 and started…

How Much Can Your Google Traffic Plummet If You Rip Off Content?

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Do you know what's not fun? Another site stealing your content. Copyright…

How To Choose The Best SEO Writing Course For You

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In a fascinating burst of synchronicity, I was halfway finished…

When Is Gated B2B Content A Good Idea?

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If you've created content for a B2B company, you understand the…

Does Google 💙 or ❌ AI content?

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Have you ever noticed how Facebook ads prey on your hidden insecurities? For…

What T&Cs Can Teach You About Compelling Copywriting

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Have you ever received one of those "You can stay at our property…

Want more Google traffic? This (surprisingly) won't help

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I was talking to a freelance writer the other day... She was…

5 Surprising Boo-Boos That Mess with Your Landing Page Conversion Rates

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What are some of your main goals when you craft stellar SEO copy? I…

What's the Best Word Count for Google, Blog Posts, and SEO?

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Are you seeking clarity on the perfect word count for SEO-friendly…