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29 Reasons to Fire a Copywriting Client (Yes, It’s OK to Do!)
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Does it feel like you need permission to fire a client — especially…
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64 Questions to Ask Your New SEO Writing Client [Updated for 2022]
Heather's note: I originally wrote this post in 2011 and started…
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How Much Can Your Google Traffic Plummet If You Rip Off Content?
Do you know what's not fun?
Another site stealing your content.
Copyright…
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How To Choose The Best SEO Writing Course For You
In a fascinating burst of synchronicity, I was halfway finished…
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When Is Gated B2B Content A Good Idea?
If you've created content for a B2B company, you understand the…
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Does Google 💙 or ❌ AI content?
Have you ever noticed how Facebook ads prey on your hidden insecurities?
For…
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What T&Cs Can Teach You About Compelling Copywriting
Have you ever received one of those "You can stay at our property…
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Want more Google traffic? This (surprisingly) won't help
I was talking to a freelance writer the other day...
She was…
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5 Surprising Boo-Boos That Mess with Your Landing Page Conversion Rates
What are some of your main goals when you craft stellar SEO copy?
I…
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What's the Best Word Count for Google, Blog Posts, and SEO?
Are you seeking clarity on the perfect word count for SEO-friendly…