B2B SEO copywriting Archives - SuccessWorks https://seocopywriting.com/category/b2b-seo-copywriting/ SEO Copywriting Training and Content Writing Tips Tue, 10 May 2022 20:35:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 Why Comparison Review Posts Are Great for Your Readers (and Google, Too!) https://seocopywriting.com/why-comparison-review-posts-are-great-for-your-readers-and-google-too/ https://seocopywriting.com/why-comparison-review-posts-are-great-for-your-readers-and-google-too/#comments Wed, 14 Oct 2020 12:30:30 +0000 https://seocopywriting.com/?p=29653 Do you ever find yourself torn between two options? Sure, product A looks great…but product B has more bells and whistles. Who you gonna call when you can’t decide? GOOGLE! (I so wanted to type “Ghostbusters,” but I stopped myself!) :) When I’m in comparison mode, I love reading posts comparing X product to Y. Posts like that help me […]

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]]> https://seocopywriting.com/why-comparison-review-posts-are-great-for-your-readers-and-google-too/feed/ 2 When Is Gated B2B Content A Good Idea? https://seocopywriting.com/is-gated-b2b-content-a-good-idea/ https://seocopywriting.com/is-gated-b2b-content-a-good-idea/#respond Thu, 28 Apr 2022 16:20:47 +0000 https://seocopywriting.com/?p=39986 If you’ve created content for a B2B company, you understand the pain… A company may have outstanding, well-researched content — for instance, white papers, research reports, or case studies. But if readers want to actually read the content, they need to fill out a form and download it. (Otherwise known as “gated” content.) Yes, gated […]

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]]> https://seocopywriting.com/is-gated-b2b-content-a-good-idea/feed/ 0 Is It Time to Refresh Your B2B Messaging? https://seocopywriting.com/is-it-time-to-refresh-your-b2b-messaging/ https://seocopywriting.com/is-it-time-to-refresh-your-b2b-messaging/#respond Wed, 20 May 2020 12:30:47 +0000 https://seocopywriting.com/?p=29488 This is going to be one of my “tough love” blog posts. You have been warned. Right now, I’m hearing a lot of B2B blanket statements like, “All companies have eliminated their purchasing. There is no budget out there. We’re pulling back on our marketing until things are back to normal.” Here’s the thing. It’s true that […]

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]]> https://seocopywriting.com/is-it-time-to-refresh-your-b2b-messaging/feed/ 0 Does Your B2B Content Strategy Target All the Key Influencers? https://seocopywriting.com/b2b-content-strategy-key-influencers/ https://seocopywriting.com/b2b-content-strategy-key-influencers/#respond Tue, 05 Mar 2013 11:00:43 +0000 http://www.seocopywriting.com/?p=15508 I came across this great post on HubSpot the other day that answered and negated the commonly cited shortcomings of inbound marketing their sales teams often hear from site owners and marketing managers. This section in particular really stuck with me: Claim: Decision-makers don’t spend their time online researching products and services…The idea is that […]

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]]> https://seocopywriting.com/b2b-content-strategy-key-influencers/feed/ 0 5 Ways to Spice Up Your B2B Content https://seocopywriting.com/5-ways-spice-up-b2b-content/ https://seocopywriting.com/5-ways-spice-up-b2b-content/#comments Thu, 07 Aug 2014 10:30:57 +0000 http://www.seocopywriting.com/?p=20562 News flash: B2B content doesn’t have to be boring. I know, I know. Writing for B2B sites isn’t easy. Products like lanyards and construction helmets aren’t necessarily sexy. Your competitors’ sites are probably just as boring. And the powers-that-be may feel more comfortable with “just the facts” feature-filled content. Yet, for many (most) B2B sites, there’s room […]

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]]> https://seocopywriting.com/5-ways-spice-up-b2b-content/feed/ 4 Your B2B Site Doesn’t Need More Freakin’ Words https://seocopywriting.com/b2b-sites-dont-need-more-words/ https://seocopywriting.com/b2b-sites-dont-need-more-words/#comments Thu, 20 Sep 2012 10:00:03 +0000 http://www.seocopywriting.com/?p=13575 Hi. My name is Heather, and I’m pissed off (“Hi, Heather!”) Here’s why. Last week, an SEO agency called me. They represented a B2B company that was in need of content – OK, that’s fine. And then, the prospect started talking about the gig… “The client needs three blog posts a week, all an average […]

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]]> https://seocopywriting.com/b2b-sites-dont-need-more-words/feed/ 21 4 Experts Share How They Rock B2B Content Marketing with LinkedIn https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/ https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/#comments Thu, 29 Oct 2015 10:00:15 +0000 http://seocopywriting.com/?p=24350 Are you cultivating relationships with colleagues and potential clients? Have you built a solid company page? Are you actively participating and posting your content in key LinkedIn groups relevant to your industry’s vertical? Have you considered establishing your own LinkedIn group? If not, you really should: LinkedIn is an ideal platform for B2B content marketing, […]

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]]> https://seocopywriting.com/4-experts-share-how-they-rock-b2b-content-marketing-with-linkedin/feed/ 3 Are You Reaching Your Target B2B Audience? https://seocopywriting.com/are-you-reaching-your-target-b2b-audience/ https://seocopywriting.com/are-you-reaching-your-target-b2b-audience/#respond Mon, 21 Nov 2011 11:15:06 +0000 http://www.seocopywriting.com/?p=9418 Greetings! Today’s SEO Copywriting video post is in response to a question put to Heather during her recent Inbound Writer webinar (7 Steps to SEO Copywriting Success):  “How do you address competing keywords where the keyword attracts multiple audiences?” This is a very good question, and one that poses a particular challenge for business-to-business (B2B) […]

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]]> https://seocopywriting.com/are-you-reaching-your-target-b2b-audience/feed/ 0 Think CIAO for B2B SEO Copywriting https://seocopywriting.com/think-ciao-for-b2b-seo-copywriting/ https://seocopywriting.com/think-ciao-for-b2b-seo-copywriting/#comments Tue, 06 Apr 2010 17:11:13 +0000 http://www.seocopywriting.com/?p=2199 Whenever I chat with in-house and freelance SEO copywriters, I’m typically asked “the B2B question.” It goes something like this: “I think I understand how to write optimized Web copy for B2C sites. But what about B2B SEO copywriting? Isn’t it different?” It’s true that B2B SEO copywriting often has a slightly different tone and […]

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]]> https://seocopywriting.com/think-ciao-for-b2b-seo-copywriting/feed/ 7 How Good Pick-Up Lines Can Help You Write Great B2B Copy https://seocopywriting.com/how-good-pick-up-lines-can-help-you-write-better-b2b-web-copy/ https://seocopywriting.com/how-good-pick-up-lines-can-help-you-write-better-b2b-web-copy/#comments Thu, 31 Mar 2011 14:40:11 +0000 http://www.seocopywriting.com/?p=6388 When you were single, did you use the same pick-up line every time? If you were talking to the smart guy (or girl,) you probably led with a brainy comment. If a hockey fan caught your eye, you’d chat about the Stanley Cup and the Bruins. If you thought an outdoorsy-looking person looked hot, you […]

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