In-house content marketing Archives - SuccessWorks https://seocopywriting.com/category/in-house-seo-copywriting/ SEO Copywriting Training and Content Writing Tips Fri, 16 Sep 2022 15:57:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 64 Questions to Ask Your New SEO Writing Client [Updated for 2022] https://seocopywriting.com/31-questions-to-ask-your-copywriting-client/ https://seocopywriting.com/31-questions-to-ask-your-copywriting-client/#comments Wed, 20 Jul 2022 14:30:48 +0000 http://www.seocopywriting.com/?p=7742 Heather’s note: I originally wrote this post in 2011 and started with 31 questions. Since then, I’ve added 33 more questions you can ask your new SEO writing client, for a total of 64! Enjoy! Anyone who knows me knows that I tend to ask a lot of questions. Why? Because that’s how I learn. […]

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]]> https://seocopywriting.com/31-questions-to-ask-your-copywriting-client/feed/ 35 How To Choose The Best SEO Writing Course For You https://seocopywriting.com/how-to-choose-the-best-seo-writing-course/ https://seocopywriting.com/how-to-choose-the-best-seo-writing-course/#comments Wed, 18 May 2022 12:30:53 +0000 https://seocopywriting.com/?p=40000 In a fascinating burst of synchronicity, I was halfway finished with this blog when the news hit about Google’s digital marketing certification course mentioning keyword density and word count. Sigh. This is one of my rant-filled blog posts. You’ve been warned. Are you confused by all the SEO writing course options out there? That makes […]

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]]> https://seocopywriting.com/how-to-choose-the-best-seo-writing-course/feed/ 2 Stop Recommending Impossible SEO Content Strategies. Do This Instead. https://seocopywriting.com/stop-recommending-impossible-seo-content-strategies-do-this-instead/ https://seocopywriting.com/stop-recommending-impossible-seo-content-strategies-do-this-instead/#comments Wed, 08 Sep 2021 16:06:22 +0000 https://seocopywriting.com/?p=39355 Years ago, I worked with a sales coach who insisted that I was selling my services all wrong. She’d get on the phone with my prospects and tell them how their “site looked outdated,” their entire site suffered from sub-par content, and every page needed a rewrite. Oh, and a redesign too. At one point, she told […]

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]]> https://seocopywriting.com/stop-recommending-impossible-seo-content-strategies-do-this-instead/feed/ 10 Can You Optimize One Page When The Rest Of The Site Sucks? https://seocopywriting.com/optimize-one-page-when-the-rest-of-the-site-sucks/ https://seocopywriting.com/optimize-one-page-when-the-rest-of-the-site-sucks/#comments Wed, 12 May 2021 09:30:55 +0000 https://seocopywriting.com/?p=39194 Raise your hand if this sounds familiar… A prospect (or boss) tasks you with an important project: write one spectacular page that instantly grabs great Google positions. That’s great, but… What if the rest of the site isn’t optimized (or is poorly optimized?) Can your standout writing bust through the site’s limitations, despite the fact it […]

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]]> https://seocopywriting.com/optimize-one-page-when-the-rest-of-the-site-sucks/feed/ 1 SEO Writers: How Much Money Should You Pay for SEO Tools? https://seocopywriting.com/how-much-money-should-you-pay-for-seo-tools/ https://seocopywriting.com/how-much-money-should-you-pay-for-seo-tools/#comments Wed, 06 Jan 2021 09:30:06 +0000 https://seocopywriting.com/?p=29688 Today, I’m going to hit you with a loving reality tap — and pair it with data that will (hopefully) help you relax. Here we go… If you’re an SEO writer, subscribing to a paid keyphrase research tool is a must do. It’s just as important as your laptop and your internet connection.  Yes, even if you “just have […]

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]]> https://seocopywriting.com/how-much-money-should-you-pay-for-seo-tools/feed/ 10 SEO Editing vs. Copywriting for SEO https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/ https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/#comments Thu, 24 Mar 2016 12:30:23 +0000 http://www.seocopywriting.com/?p=5796 Should you create original SEO content? Or, should you optimize an existing page (in other words, add keyphrases without rewriting the copy?). Freelance and in-house writers ask this question all the time. I receive emails saying, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t […]

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]]> https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/feed/ 22 Is Your SEO Copy Crap? 8 Ways to Tell https://seocopywriting.com/is-your-seo-copy-crap-8-ways-to-tell/ https://seocopywriting.com/is-your-seo-copy-crap-8-ways-to-tell/#comments Thu, 15 Dec 2011 16:54:28 +0000 http://www.seocopywriting.com/?p=9620 Last week, a prospect asked what I thought of his site copy. I took one look and resisted the urge to say, “Um, how much did you pay for this?” The writing was…bad.  Picture a 500-word, below-the-fold paragraph with no hyperlinks, no call-to-action…and what’s worse… All of the copy was italicized. All of it. Imagine […]

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]]> https://seocopywriting.com/is-your-seo-copy-crap-8-ways-to-tell/feed/ 6 5 Content Marketing Tips for Tough Financial Times https://seocopywriting.com/5-content-marketing-tips-tough-financial-times/ https://seocopywriting.com/5-content-marketing-tips-tough-financial-times/#comments Wed, 25 Mar 2020 12:30:00 +0000 https://seocopywriting.com/?p=29441 In-house and freelance writers are all asking the same question… …what should I do now? I get it. I do. As I talked about last week, this is a time of tremendous uncertainty. We don’t know how long this will last. We don’t know what it will mean to our income. Heck, we may not even be […]

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]]> https://seocopywriting.com/5-content-marketing-tips-tough-financial-times/feed/ 3 Scalable Content Generation Strategy: The Online Marketer’s Formula for Success https://seocopywriting.com/scalable-content-generation-strategy/ https://seocopywriting.com/scalable-content-generation-strategy/#comments Tue, 21 May 2013 10:00:22 +0000 http://www.seocopywriting.com/?p=16464 When you are a large company or an agency, generating large volumes of good content can be quite a challenge. It can get expensive pretty quickly.  It is also time-consuming. And in the end, high quality content is not a guarantee of explosive attention and viral sharing. In order for your content generation to be sustainable, […]

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]]> https://seocopywriting.com/scalable-content-generation-strategy/feed/ 1 [Updated] Why Do Freelance Writers Hate SEO Copywriting? https://seocopywriting.com/why-do-freelance-writers-hate-seo-copywriting/ https://seocopywriting.com/why-do-freelance-writers-hate-seo-copywriting/#comments Thu, 31 Mar 2016 12:30:25 +0000 http://www.seocopywriting.com/?p=11599 “SEO copywriting is low-paying, demeaning work.” “SEO copywriting is synonymous with unethical projects.” “[Much of this] SEO content is written by non-native speakers.” In the words of Liz Lemon from 30 Rock, “What the what?” I was amazed to read such angry posts in a LinkedIn group.  I knew SEO copy had a bad reputation in some […]

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