Sales writing Archives - SuccessWorks https://seocopywriting.com/category/sales-writing/ SEO Copywriting Training and Content Writing Tips Thu, 24 Mar 2022 21:58:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 What T&Cs Can Teach You About Compelling Copywriting https://seocopywriting.com/terms-conditions-compelling-copywriting/ https://seocopywriting.com/terms-conditions-compelling-copywriting/#respond Sat, 19 Mar 2022 00:36:00 +0000 https://seocopywriting.com/?p=39950 Have you ever received one of those “You can stay at our property for a low rate…if you listen to our 90-minute presentation” letters? I received one three weeks ago. The “pitch” part of the letter was straightforward and perfect — I could stay at a Westin property in Maui for six days and five […]

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]]> https://seocopywriting.com/terms-conditions-compelling-copywriting/feed/ 0 Fun, Easy Ways to Delight Your Customers https://seocopywriting.com/fun-easy-ways-delight-your-customers/ https://seocopywriting.com/fun-easy-ways-delight-your-customers/#comments Wed, 12 Aug 2020 12:30:34 +0000 https://seocopywriting.com/?p=29548 Oh, how I hate when my snark comes back to bite me — but here we are. Remember the Peloton television ads that ran last year? The ads would show a beautiful person in an amazing condo with their incredible $2,500+ exercise equipment… …while a voice over would define what a “Peloton person” did every day, […]

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]]> https://seocopywriting.com/fun-easy-ways-delight-your-customers/feed/ 2 Create Killer Content: Copy These Powerful Formulas https://seocopywriting.com/sales-writing-resources/ https://seocopywriting.com/sales-writing-resources/#comments Thu, 14 Jan 2016 11:00:34 +0000 http://seocopywriting.com/?p=24619 Do a search on “sales writing” or “copywriting” and you’ll see that the body of content around it is ginormous. And that’s no surprise. After all, copywriting is the substance of all the print and digital marketing materials out there, from headlines to calls to action (and all that stuff in between). The art and […]

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]]> https://seocopywriting.com/sales-writing-resources/feed/ 12 How to Make Tightwads Gleefully Open Their Wallets https://seocopywriting.com/make-tightwads-open-their-wallets/ https://seocopywriting.com/make-tightwads-open-their-wallets/#comments Fri, 30 Sep 2016 20:28:30 +0000 http://seocopywriting.com/?p=25837 Do you know someone who would rather save money than spend it? The flashy new iPhone 11 doesn’t tempt him –- he’s happy with his old-school flip phone. If he goes out to lunch, he’s ordering the cheapest thing on the menu and boxing up half for later. He’s probably demanding the “best deal” when asking […]

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]]> https://seocopywriting.com/make-tightwads-open-their-wallets/feed/ 3 5 Sure-Fire Ways to Create a Killer Home Page https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/ https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/#comments Mon, 14 Mar 2011 13:05:32 +0000 http://www.seocopywriting.com/?p=6221 Greetings! Glad you’re here, because today’s SEO copywriting how-to video is about creating a killer home page.  However powerful your copywriting and skilled your SEO, if you’re making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer.  The good news is, bad as it may seem now, it is easily corrected! […]

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]]> https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/feed/ 15 Want Better Conversions? Get Specific with Your Benefit Statements https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/ https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/#comments Mon, 19 Sep 2011 14:49:58 +0000 http://www.seocopywriting.com/?p=8292 Want to sell more? Make your benefit statements specific. Very specific. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader’s web content, Heather realized that one of the opportunities the copywriter could leverage was to make their marketing copy more […]

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]]> https://seocopywriting.com/want-better-conversions-get-specific-with-your-benefit-statements/feed/ 1 Learn from the Experts: Tips for Creating & Promoting Stellar Content https://seocopywriting.com/expert-tips-for-creating-promoting-stellar-content/ https://seocopywriting.com/expert-tips-for-creating-promoting-stellar-content/#comments Thu, 21 Jan 2016 11:15:08 +0000 http://seocopywriting.com/?p=24695 Recently, we shared several evergreen resources for creating conversions-driving content that featured copywriting formulas and how-tos for crafting compelling headlines and email subject lines. Today, we follow up with expert strategies, tips and tools for writing persuasive web copy, including home and landing pages, as well as engaging, shareable blogs and articles. We also share […]

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]]> https://seocopywriting.com/expert-tips-for-creating-promoting-stellar-content/feed/ 6 How to Use the Rule of 3 to Supercharge Your Writing https://seocopywriting.com/how-to-use-the-rule-of-3-to-supercharge-your-writing/ https://seocopywriting.com/how-to-use-the-rule-of-3-to-supercharge-your-writing/#comments Mon, 30 Apr 2012 09:25:11 +0000 http://www.seocopywriting.com/?p=11542 Greetings! You’re in for a fun treat: learning all about the secret awesome sauce of powerful copywriting, held dear and effectively applied by marketers, advertisers and speech writers alike…the rule of three. Described in detail by Heather in this week’s SEO Copywriting how-to video, once you learn about this tip, you’ll think “Oh my goodness […]

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]]> https://seocopywriting.com/how-to-use-the-rule-of-3-to-supercharge-your-writing/feed/ 12 How to Write Killer Sales Copy: A Video Guide https://seocopywriting.com/how-to-write-killer-sales-copy-a-video-guide/ https://seocopywriting.com/how-to-write-killer-sales-copy-a-video-guide/#comments Mon, 02 Apr 2012 09:39:53 +0000 http://www.seocopywriting.com/?p=11032 Greetings! Today we’re featuring our top three SEO copywriting video posts on how to write killer sales copy. Writing sales copy can be difficult! The art of persuasive writing does not always come naturally or easily to copywriters, especially if they are not trained in direct response theory and best practices. Good sales copy does […]

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]]> https://seocopywriting.com/how-to-write-killer-sales-copy-a-video-guide/feed/ 2 What Maslow Can Teach You About Copywriting https://seocopywriting.com/tap-your-customers-psyche-to-create-powerful-content/ https://seocopywriting.com/tap-your-customers-psyche-to-create-powerful-content/#comments Mon, 19 Mar 2012 10:00:40 +0000 http://www.seocopywriting.com/?p=10749 Greetings! You’re in for an intriguing SEO copywriting video today, as we enter the realm of customer psychology – specifically, tapping your customers’ psyche to create truly engaging, powerful content! Based on psychologist Abraham Maslow’s “Hierarchy of Needs,” Heather walks us through the emotional (and motivational) levels of the psyche and illustrates how to tie […]

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