That’s a nice, middle-ground strategy, David. Plus, you can stitch together those “smaller, less interesting posts” and turn them into a in-depth blog post! Why not repurpose the content and make it do double-duty? :)

Thanks for your insight, David!

Adwait — the answer is a little of both. :) Bottom-line, though, it’s all about what your readers love. Find out what they respond to and do more of that.

If you’re targeting well-known sites, why not write a 1,500 word article once in awhile, see what happens and enjoy the additional exposure?You don’t have to do it all the time — but it would be an interesting test. You have lots of options! :)

Thanks!

Again, though, this isn’t one-size-fits-all. As Heather said, “See what clicks and do more of it.”

Hence, I support your conclusion to stay true to your niche and your audience. Repurpose for different distribution channels and learning styles.

I think the word count issue is a moving target right now. More success seems to be from readership and shares. If you can tell your story and provide value in less words and continue to grow your tribe then do so. Sustaining engagement is the key! But I suspect a mix of lengths will be appreciated. There are many sites I simply avoid opening in my feed when I’m busy because I know the post will be long and involved. But like variable reinforcement in animal training, if posts are variable in length, readers wont know in advance until they open and start reading.