Comments on: Is Your SEO Copy Crap? 8 Ways to Tell

By: Ashwini Aingoth

Ashwini Aingoth — Tue, 02 Mar 2021 11:03:13 +0000

Thank you for the article.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Sun, 21 Apr 2019 15:48:21 +0000

In reply to Jacqui.

Hi, Jacqui!

Yup, what you’re dealing with is very common. Studies show that longer content (say, over 1,000 words) sees better social shares, positions, and backlinks. There is a time and a place for short copy. However, if the client’s goals is rankings/links, longer copy is better.

I hope this helps! Thanks!
:)

By: Jacqui

Jacqui — Sun, 21 Apr 2019 06:59:01 +0000

I wonder if you could answer a question for me. From what I’ve learned content should be at least 500 words long. It’s a problem I’ve had with web designers who don’t want the words to spoil their pretty layout. Obviously a large block of writing is off-putting, but with bullet points, headings and images the content should be easy to read. What do you think?

By: Read This! — December 2011 | Search Influence

Read This! — December 2011 | Search Influence — Wed, 02 Oct 2013 22:16:59 +0000

[…] Is your SEO copy crap? 8 ways to tell Yes, you may have paid an “SEO copywriting professional” to create the content on your website, but that’s no guarantee you’ve gotten the most you can for your dime. The always-excellent copybloggess Heather Lloyd-Martin shows you how to evaluate your site’s content and determine whether it stands on its own or requires some TLC. […]

By: Deb Ward

Deb Ward — Sat, 04 May 2013 21:49:26 +0000

Many companies spend a lot of time writing about all the features they offer…. As you mentioned, lots of ” we and our statements.” Copy should focus on the visitor’s needs and how they can be solved.

Ask yourself to finish that “feature” statement by answering the question: “and that means…..” So we can get to the benefit. And that’s what we ultimately should write about.

By: Nick Stamoulis

Nick Stamoulis — Fri, 16 Dec 2011 15:42:42 +0000

The amount of poorly written content on the web is amazing. It’s often one of the main reasons that a website isn’t converting the way that it should. SEO is important, but implementing too many keywords will turn off target audience members, and they are the ones that ultimately determine your success.