Comments on: Is There a Secret SEO Writing Formula?

By: Alicia

Alicia — Mon, 05 Oct 2020 23:11:10 +0000

This was a great reminder that we cannot cookie-cutter content/copy from one thing to the next. That SEO is always in flux and what worked for that guy may not work for me (or even more humbling, what worked 6 months ago for me, may not work today). Always appreciate your honesty and support as we all sort how to thrive in this season!

By: Anthony

Anthony — Fri, 28 Dec 2018 06:18:56 +0000

I agree with you. Any search engine would prioritize the quality of the content instead of how many keywords you sneak into the content. If I were to create an article I would fit only some keywords and that’s it. I’ll then add more relevant keywords as I add more value to it.

Because in the end, nothing tops quality. A single article can have 10 different keywords and still rank first page on each if it’s a real gold.

Just ask yourself “does this content satisfy the search intent?” If not then you have editing to do.

By: Content Marketing

Content Marketing — Fri, 30 Nov 2018 05:54:39 +0000

As content marketing universe becomes noisier and more crowded, marketers are looking for ways to stand out and create memorable, impactful experiences. I agree with you, there is no foolproof formula for SEO writing. Being truthful and honest is best way to rank high.

By: Sylwia

Sylwia — Fri, 23 Nov 2018 09:39:17 +0000

I’ll be so glad if content writers created content more useful for… users. I do agree with you, there is no secret SEO writing formula, but I think THERE IS a secret of good writing: to know what you write about and make it clear for those who are reading it. And this is what I try do, when I write :)

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Fri, 09 Nov 2018 22:36:00 +0000

In reply to Laura Crest.

Wow….just….wow. It must have taken hours to make all of that work…and the content must have been terrible. What a waste.

I wonder if the expert has since changed his/her ways..? :)

By: Laura Crest

Laura Crest — Fri, 09 Nov 2018 18:11:20 +0000

In reply to Heather Lloyd-Martin.

Yup, 20 *#^>%@$* percent. I couldn’t believe it either. And yeah, can’t reveal the “SEO expert”‘s name, but will share it w/you discretely. ;-)

Now for the second part of the nightmare: envision combining that 20% keyword-stuffing directive w/a Hemingway app requirement. Fun! Weaving long-tail keyphrases into the content was not possible. Painfully short sentences throughout w/no option to break the content up w/longer sentences, and nearly each had to include a keyword. Good times!
I ended up getting a paycheck out of it, somehow, before bagging that nightmare. Yeah, a horrible experience — but lessons learned quickly! Never wrote another piece of sh*t for this person. Just couldn’t do it.

It is branding savvy these SEO “experts” can claim. Beyond that, pffffffft!

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 08 Nov 2018 23:14:41 +0000

In reply to Rachel Kieran.

Thanks for your comment, Rachel! It’s nice to see you here!

I’d argue that quality content and optimized content can be one and the same — if you do it right. Would you say the same thing?

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 08 Nov 2018 23:13:29 +0000

In reply to Laura Crest.

TWENTY PERCENT?!? Wow…that sounds like a horrible experience. I’m sorry you had to go through that (and yes, I’m totally curious about who the “expert” is who asked you to do it, but I won’t make you spill the beans.

That’s the highest keyword density ask I’ve heard in a LONG time! OK, can anyone out there beat 20%? Now I’m curious…

Thanks for posting, doll!
:)

By: Laura Crest

Laura Crest — Thu, 08 Nov 2018 17:49:20 +0000

Great post and great timing, Heather! Where do I start? I have had a requisite SEO copywriting formula pushed on me by an “expert”, which included — get this — a ridiculous, obnoxious keyword density of 20%. Yeah. I know. I really needed the money, so I made a few attempts, and the copy sucked and so did my attitude. I abandoned the position as it was just demoralizing. Felt like I was selling my SEO copywriting soul.
So I’d urge all SEO copywriters to stick to the best practices outlined in this article. There’s nothing worse than starting to hate what you love to do.

By: Rachel Kieran

Rachel Kieran — Thu, 08 Nov 2018 12:44:43 +0000

SEO content writing is basically game of keywords and how effectively you can optimize them into your content. Major aspect is to think like your customers and then creating content, a major issue is, most content writers are not trained on SEO principles so they just write content for the sake of writing quality content and not optimized content.