Comments on: Where Should Company Names Appear in the Title?

By: Heather

Heather — Fri, 29 Oct 2010 16:47:30 +0000

@Kye – that’s great advice. You’re completely correct when you say, “Most consumers could care less who provides the solution as long as there is a solution.” Focusing on solving the prospect’s needs (I need a new home) is much more important than blasting the Realtor’s name all over the Title.. :)

Thanks for your post!

By: Kye Grace

Kye Grace — Thu, 28 Oct 2010 22:29:57 +0000

I work exclusively in the real estate space, which tends to be fairly competitive in regards to the number of blogs on similar topics and SEO wise. I always prefer to place the ‘brand’ name (usually the Realtor’s name, but not always) at the end of any title and will even go so far as to not include it if doesn’t fit well.

My thoughts are the site is going to rank for their ‘brand’ name anyways so why not use the title that uses keywords and describes what searcher’s problem is solved by the content first and foremost.

We have also found within the real estate space most consumers could care less who provides the solution online as long as there is a solution. Once they have found a site to be reliable source of wanted information they will then pay attention to which Realtor provided it.

That seems to be the nature of the real estate perception amongst consumers…prove to me that you can be trusted then tell me who you are.

By: copywriting agency - sarah

copywriting agency - sarah — Wed, 13 Aug 2008 16:10:44 +0000

I love titles – they’re one of the purest forms of copywriting. You’ve got to have a call to action, frontloaded with keywords, maybe the company name, and all in one short sentence.

They remind me of those slogan competitions – To win, tell us in ten words or less, why this website is the one you should visit :-)

Nice blog by the way!

Sarah