Comments on: Are You Boring Your Reader?

By: Thierry

Thierry — Mon, 22 Apr 2013 08:03:09 +0000

Thank you for this post. I’m sure that Dr. Bailey thinks about her readers and writes for them, not for Google.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Tue, 16 Apr 2013 16:45:43 +0000

In reply to Kevin Carlton. Ah, interesting idea. I'll put your idea in my own swipe file and write about it later - thank you! :)

By: Dan Stelter

Dan Stelter — Thu, 11 Apr 2013 21:30:34 +0000

Creating compelling content always starts with knowing your audience well. I’ve found that the better I know the audience, the better off my content is. With some of the e-mail marketing I do for my business, I’ve been getting 35-40% open rates.

I always stay away from using too technical of jargon for any audience – other elite copywriters I’ve studied have advised even CEOs/technical professionals take your desired action more frequently when you avoid dry, technical language.

By: Kevin Carlton

Kevin Carlton — Wed, 10 Apr 2013 09:39:51 +0000

So the next question, Heather, and perhaps an idea for a future post is:

“So how do I that? I know I should do it, but how exactly do I strip out the boredom factor from my own writing?”

Here’s sort of what I do:
– Study posts and other copywriting that I like (on websites such as Dr Bailey’s)
– Pick out the words and language that gave the copy personality and life
– Stick ’em in my swipe file
– Use ’em whenever I can