Comments on: Why Do Keyphrase-Stuffed Pages Position?

By: [Updated] 27-Point Checklist: How to Write for Google

[Updated] 27-Point Checklist: How to Write for Google — Tue, 18 Jun 2019 17:21:44 +0000

[…] Yes, keyphrase research (and content optimization) is still a crucial SEO step. If you don’t give Google some keyphrase “cues,” your page probably won’t position the way you want. […]

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 21 Feb 2019 01:04:12 +0000

In reply to Emilio López.

Hello! Yes, it DOES make sense. I remember reading a high-positioned page that was spammy as heck — yet, it still had the information I needed (and information I couldn’t find anywhere else.)

Thanks for stopping by!
:)

By: Emilio López

Emilio López — Wed, 20 Feb 2019 19:14:07 +0000

EXCELLENT read! You keep things fun while getting your point across smoothly. I work on the behind the scenes of SEO a lot and I understand why Google would do something like that. In short, Google is not only looking at on-page factors but also if the particular page is actually good for users—the more people click or visit a page, the more Google thinks is good to show.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Wed, 07 Nov 2018 22:48:48 +0000

In reply to Bobby Burns.

Hi, Bobby!

Thanks for your post! Out of curiosity..does the copy sound spammy when you read it out loud? If it does, you can probably cut down on your keyphrase usage… :) And/or try using a synonym or related word. Could that work?

By: Bobby Burns

Bobby Burns — Wed, 07 Nov 2018 18:34:13 +0000

Hey Heather, great post, by the way. I’m not an SEO “expert”, but my clients expect me to be competent enough to incorporate effective best practices. And a situation I do run into periodically is that the nature of what I’m writing (in a blog post, for example) does require repeatedly using the keyword or keywords. It starts to feel “spammy” to me because I feel that Google Big Brother hovering over my virtual shoulder! But they are part and parcel of the context, intent, and value of the piece. So… I do it anyway and hope for the best!

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 18 Oct 2018 21:15:18 +0000

In reply to Frederik Nørgaard. @Frederik, I bet you're right. I visited a very old page like that a couple months ago. The rest of the site was, oddly, just fine -- it was just that one page. The site owners are probably afraid that they'd lose their rankings if they fixed it. ;)

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Thu, 18 Oct 2018 21:11:58 +0000

In reply to Sam Lozano. @Sam, you're so right. :) To your point, eventually things do shake out -- but it can be frustrating in the meantime.

By: Sam Lozano

Sam Lozano — Mon, 15 Oct 2018 16:18:06 +0000

It’s always annoying to see terrible pages like that ranking so highly in positions you feel like you deserve instead of them, but if it’s any consolation, they never seem to stay there very long. It’s all about playing the long game over the short game.

By: Frederik Nørgaard

Frederik Nørgaard — Fri, 12 Oct 2018 09:56:39 +0000

Thank you for at good post Heather.
I still see alot of Keyword stuffing but mostly on old sites.
I think they are mostly still ranking because of a strong link profile and authority.