seo copywriting Archives - SuccessWorks https://seocopywriting.com/tag/seo-copywriting/ SEO Copywriting Training and Content Writing Tips Wed, 22 Mar 2023 21:18:55 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.2 The Women Who Made SEO Great https://seocopywriting.com/the-women-who-made-seo-great/ https://seocopywriting.com/the-women-who-made-seo-great/#comments Tue, 27 Mar 2012 09:21:20 +0000 http://www.seocopywriting.com/?p=10874 I remember it like it was yesterday. The year was 2000 and I was invited to speak at the Dallas Search Engine Strategies (SES) conference. Back then, search conferences wasn’t the huge, three-day monstrosities they are today. In fact, imagine a really big room with a bunch of roundtables. Yeah, that was the conference. I […]

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]]> https://seocopywriting.com/the-women-who-made-seo-great/feed/ 20 How to Craft a Website Voice Your Readers Will Love https://seocopywriting.com/how-to-resonate-with-your-readers-through-web-page-tone-and-feel/ https://seocopywriting.com/how-to-resonate-with-your-readers-through-web-page-tone-and-feel/#comments Mon, 22 Aug 2011 12:24:52 +0000 http://www.seocopywriting.com/?p=8081 Have you ever wondered what is meant by the “tone and feel” of a webpage, or by a website’s “voice”? You’re not alone. Having received a number of questions from folks about just this subject, Heather addresses the importance of your web pages’ “voice” in today’s SEO copywriting how-to video post, and specifically how to […]

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]]> https://seocopywriting.com/how-to-resonate-with-your-readers-through-web-page-tone-and-feel/feed/ 1 SEO Is No Excuse For “Cre8ive” Spelling and Grammar https://seocopywriting.com/seo-is-no-excuse-for-cre8ive-spelling-and-grammar/ https://seocopywriting.com/seo-is-no-excuse-for-cre8ive-spelling-and-grammar/#comments Tue, 08 Mar 2011 14:02:50 +0000 http://www.seocopywriting.com/?p=6156 Despite the claims by some less-than-reputable SEO firms or by those who only see the technical aspects of search engine optimization, it’s not enough to just have “a lot of content” on your website. It’s not so simple. Your content – whether on your home page, your blog, or a sales page – needs to […]

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]]> https://seocopywriting.com/seo-is-no-excuse-for-cre8ive-spelling-and-grammar/feed/ 5 SEO co-citations: What they are & why they matter https://seocopywriting.com/seo-co-citations/ https://seocopywriting.com/seo-co-citations/#comments Tue, 07 May 2013 10:00:21 +0000 http://www.seocopywriting.com/?p=16257 It never fails. A new year comes along or Google unleashes a new algorithm change, and SEO professionals start whirling theories and warnings about how SEO will never be the same. They claim SEO is dead. Once you’ve been in this industry for a while, you learn to pay attention to what’s going on, but […]

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]]> https://seocopywriting.com/seo-co-citations/feed/ 4 SEO Editing vs. Copywriting for SEO https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/ https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/#comments Thu, 24 Mar 2016 12:30:23 +0000 http://www.seocopywriting.com/?p=5796 Should you create original SEO content? Or, should you optimize an existing page (in other words, add keyphrases without rewriting the copy?). Freelance and in-house writers ask this question all the time. I receive emails saying, “My boss (or client) wants me to add keyphrases to this existing page. The problem is, the page isn’t […]

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]]> https://seocopywriting.com/seo-editing-vs-copywriting-for-seo/feed/ 22 3 Ways SEO Can Ruin Content https://seocopywriting.com/3-ways-seo-can-ruin-content/ https://seocopywriting.com/3-ways-seo-can-ruin-content/#comments Tue, 20 Jun 2017 17:35:59 +0000 http://www.seocopywriting.com/?p=5434 Do you think keyphrase usage destroys well-written content? Well, you’re right. Up to a point. Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started: Do you think […]

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]]> https://seocopywriting.com/3-ways-seo-can-ruin-content/feed/ 24 5 Steps to Building a Powerful SEO Copywriting Business Network with LinkedIn https://seocopywriting.com/5-steps-to-building-a-powerful-seo-copywriting-business-network-with-linkedin/ https://seocopywriting.com/5-steps-to-building-a-powerful-seo-copywriting-business-network-with-linkedin/#comments Tue, 05 Jul 2011 11:56:45 +0000 http://www.seocopywriting.com/?p=7557 After 2-3 years of trying several different social networks for my SEO copywriting business, I had a breakthrough. In the past six months, most of my biggest web projects came from one source: LinkedIn. I’ve come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other marketing […]

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]]> https://seocopywriting.com/5-steps-to-building-a-powerful-seo-copywriting-business-network-with-linkedin/feed/ 4 5 Sure-Fire Ways to Create a Killer Home Page https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/ https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/#comments Mon, 14 Mar 2011 13:05:32 +0000 http://www.seocopywriting.com/?p=6221 Greetings! Glad you’re here, because today’s SEO copywriting how-to video is about creating a killer home page.  However powerful your copywriting and skilled your SEO, if you’re making these all-too-common, conversions-killing mistakes with your home page copy, your business will suffer.  The good news is, bad as it may seem now, it is easily corrected! […]

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]]> https://seocopywriting.com/5-sure-fire-ways-to-create-a-killer-home-page/feed/ 15 What Does an SEO Copywriter Do, Anyway? https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/ https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/#comments Mon, 25 Apr 2011 12:33:46 +0000 http://www.seocopywriting.com/?p=6702 Welcome back!  In today’s video post, Heather answers a question from the LinkedIn SEO Copywriting group:  What does an SEO copywriter do, anyway? It is an excellent question, as many folks are somewhat mystified by the words “SEO copywriting.”  Whether you’re in the online writing profession, or are considering hiring a SEO copywriter, you will […]

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]]> https://seocopywriting.com/what-does-a-seo-copywriter-do-anyway/feed/ 2 3 Ways to Re-Ignite Your Web Copy Right Now https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/ https://seocopywriting.com/3-ways-to-ramp-up-your-web-copy-right-now/#respond Mon, 18 Apr 2011 12:24:32 +0000 http://www.seocopywriting.com/?p=6639 Welcome!  Today we’re introducing a fun new feature to Heather’s Monday how-to video blog series: answering your questions!  Yes, Heather is accepting questions you may have regarding anything SEO, content marketing, and web writing, then answering via her video blog post.  How cool is that?   Today’s post answers one of Heather’s most frequently asked questions:  […]

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