How to Turn Blah Headlines into Eyeball-Grabbing Powerhouses

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Direct response headline writing is tricky. You know that…

Why delete "doorway pages" from your SEO copywriting vocabulary

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Wow, people still talk about doorway pages? Turns out, that answer…

Has your SEO copywriting strategy changed with the times?

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The economy has shifted. Has your marketing message? In today's…

So, What's in It for Me?

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When faced with an offer, an action step or a request, we all…

The Secret Way to Get Exactly What You Want

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Imagine this: You've been hinting around to that hot guy (or…

When to Hire an Intermediate-Level SEO Copywriter

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In our last post, we discussed newbie SEO copywriters -- when…

When Should You Hire a Newbie SEO Copywriter?

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Is it worth hiring a new copywriter who loves what you do --…

Terminal 5 Trauma - British Airways and Missed Reputation Management Opportunities

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Just one week ago, I was returning home from an Amsterdam holiday.…

Who's Stealing Your Web Content?

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Years ago, I had the not-fun feeling of seeing an article I had…

Where Should Company Names Appear in the Title?

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Jakob Nielsen wrote an interesting article about where the company…