So glad you find this a helpful resource, Jayasri! Wishing you the best of luck with your product’s content marketing project — and as Heather expressed, thanks for letting us know! Makes it so worthwhile to receive such great feedback :)

That’s fantastic! Thanks so much for letting me know! :)

So glad you found these resources helpful, Lisa, thank you! And you won’t have to wait long — part 2 will post tomorrow (Thursday) morning (in the U.S., that is) :)

Hi Todd! No, what Barry Feldman wrote isn’t altogether surprising, and the 8 of 10 stat you reference is accurate. But it needn’t be depressing — try to think of it as a competitive advantage in that you’re aware of the need to create a compelling headline, and have the information and tools to do so. You know, glass half full kind of thing. :)

This isn’t too surprising given that it’s something like 80% of a website’s visitors will only read the headline. Actually, it might not be that high, but it’s really high (and really depressing if you’ve dedicated your life to creating good content only to discover that most people don’t even read it!)