SEO Content Marketing Roundup, Week Ending March 9th, 2011
Got value? It’s all about valuable content in this week’s latest and greatest web writing news. As Google’s Farmer/Panda update continues to reverberate throughout the SEO and search community, content marketers talk PR and reputation management, and social media marketers discuss social ROI and measure the relative value of its platforms.
Content Marketing:
First, it appears that inbound marketing is taking off in a big way with a mega-big investment by big names in HubSpot, the lead inbound marketing group, according to this post at SEOmoz.
HubSpot posts its own “inside story” on the $32 million investment from Google Ventures, Salesforce.com, and Sequoia Capital.
Speaking of HubSpot, it has released the ultimate list of 50 local business directories, and reports that business blogging has grown substantially in the past two years.
Content Marketing Institute discusses 12 things to do after you post the blog, while Convince and Convert posts eight strategic blog questions to ask yourself before you write one word.
Top Rank posts 10 tips on adding content marketing to the mix.
The power of the press and public relations are addressed at CMI (how to mine the press for content), SEO Copywriting (how to create buzz for content via PR), and at David Armano’s Logic+Emotion blog (we’re all in PR).
Two exceptional guest posts at Copyblogger: one to do with Artistotle (ancient guide to compelling copy) and the other to do with Apple (Apple’s “unfair” marketing advantages that you should steal).
Two notable articles about reputation management: Taking control of the online reputation of your business is at eMarketing and Commerce (eM+C) article (part 2).
E-commerce website design (and reader invite to critique) is the subject of this New York Times post, and Freelance Folder looks at eight web development mistakes that make any site look bad.
On the technical side, iMedia Connection posts seven marketing tech trends that you can’t miss, and eMarketer discusses the size and speed woes affecting the mobile web experience.
Meanwhile, Google’s announced that its Instant Previews feature is now available on Android (2.2+) and iOS (4.0+).
SEO & Search:
Eric Ward shares his broad and deep perspective of the whole farmer/panda issue at Search Engine Land.
Matt McGee updates the winners and losers of the Farmer update at Search Engine Land, while Rand Fishkin provides an in-depth analysis of the winners and losers at SEOmoz.
eConsultancy posts an interesting read (study) on how social media and SEO are grossly undervalued (and paid advertising overrated) and Lee Odden of Top Rank lists a compilation of their posts on the integration of SEO and social media.
Ann Smarty reviews a cool new analytic tool, Spyfu Recon, at Search Engine Journal, and HubSpot discusses product page linking strategies for ecommerce bloggers.
SEO Book boasts a smart read about content quality and productivity (skyrocketing productivity by trimming the fat from your content consumption).
An unlikely alliance: paidContent reports that Microsoft and Google have teamed up to go after an aggressive mapping “patent troll,” called GeoTag.
Social Media Marketing:
CNN Money.com posts Fortune’s full list of the world’s top 50 most admired companies in 2011, based on its survey of business professionals. (Take a wild guess, which is #1?)
Brian Solis has announced the release of his revised and updated Engage, and Webbiquity releases its List of Corporate Social Strategists for 2011, the Twitter edition (to augment its original list, limited to LinkedIn).
HubSpot posts a study showing that LinkedIn is more effective for B2B companies, while Facebook is a better platform for B2C.
YouTube has acquired a web video startup, Next New Networks, to aid its video creators, according to PCWorld, and Sexy Social Media discusses Facebook’s increasing monetization.
Mashable posts understanding the social media ROI cycle, and Search Engine Journal posts three (impressive) case studies of Facebook marketing ROI.
Social Media Examiner reports on the Facebook changes, Google’s socially enhanced user profiles, and more in its weekly news (ending March 4th).
TechCrunch reviews location-relevancy app “View,” and Copyblogger discusses how to avoid becoming just another social media burnout.
WOW…ran across this site and it is awesome. So much knowledge in one place is incredible. I used to scan the net to find this type of stuff.. no more!
Samuel, hi! Glad I could save you some scanning time and that you found the roundup valuable. Please check back next Wednesday for the next “issue.” :) In the meantime, there are plenty of goodies to be had here! Enjoy and thank you so much for your comments!
Good catch, I watch this stuff and missed the article on Linkin for B2B.
Thanks, Jim! :) HubSpot generates so much content, it’s easy to miss a post now and then.
Excellent mashup, particularly enjoyed the list of local directories from hubspot. Will do read the rest.
Hi Jason – Thanks for your feedback! Please do check back next Wednesday for the next round/mashup…glad you enjoyed it ;)
@Laura. Certainly will :) I’ve also included that list from hubspot on my first round up post.
I’m currently reading Vanessa Fox’s post on searchengineland :)
Great, Jason! We’ll “see” you Wednesday :)