SEO content marketing roundup, week ending August 22nd

It seems that it’s time to get down to business. In this week’s latest & greatest Web-writing news, content marketers talk B2B strategies, SEO & search pro’s hash out the newest & best of the business (and scary Matt Cutts Penguin pronouncements) from SES San Francisco, while social media marketers discuss business valuation and more…Please do skip the tie and sit there in your ‘jamies, and please do get down to the business of catching up with this weeks’ best of the internet marketing Web – enjoy!

Content Marketing

MarketingProfs posts “Top Marketing Tactic for Small B2Bs: In-Person Interaction,” citing Constant Contact’s Spring 2012 Small Business Pulse Survey.

A. Hall reports on Lee Odden’s SES San Francisco presentation: “Optimize B2B Content Across the Sales Cycle,” at TopRank.

George Passwater shares “3 Steps to B2B Email Marketing Success” at his blog.

Meghan Keaney Anderson posts “10 B2B Companies That Create Exceptional Content” at HubSpot.

iMedia Connection posts its “…Top 10 Hottest Digital Marketers of 2012.”

Jon Schepke, citing the IAB Internet Advertising Report, posts “2013 Digital Strategy Best Practices for Your Business” at Search Engine Watch.

Josh Bernstein discusses “Why a Content Calendar will be Critical in 2013” at Vertical Measures.

Karl W. Lendenmann, Ph.D., posts “[Context Provides] The Shortest Distance From Data To Insights” at Marketing Land.

For online retailers, Jahnelle (JR) Pittman posts “Back to School ecommerce | What Are You Doing About It?” at Level 343.

Daniel Bursteing shares an excerpt of a video of himself being interviewed by Contentverve’s Michael Lykke Aagaard with “Content Marketing: 3 tips for how to get started” at the MarketingSherpa Blog.

Brian Massey posts a video of “Unsolicited Website Advice from Four Authors” [ #1 Video] at his author’s blog, Your Customer Creation Equation.

The value of the hyperlink: Mathew Ingram posts “Plagiarism, defamation and the power of hyperlinks” at GigaOm.

Ian Lurie shares his presentation from SES San Francisco with “Data that persuades: How to prove your point” [“My SES Presention, with Notes”] at Portent.

Sam Hall revisits Amit Singhai’s post of May 2011 with “Google’s quest for ‘high-quality’ sites – the role of content” at SEOptimise.

Quinn Whissen shares PBS’ “Offbook” video/transcription of “The Worlds of Viral Video” at Vertical Measures.

Events:

• Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27^th thru the 30^th.
• Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4^th thru the 6^th in Columbus, OH.
• iMedia Brand Summit is scheduled for September 9^th thru the 12^th in Coronado, CA.
• MarketingProfs’ B2B Forum is scheduled for October 4^th & 5^th (Workshops on October 3^rd) at Westin Copley Place, Boston.
• Tim Ash’s (East Coast) Conversion Conference will be held in Ft. Lauderdale (FL) October 9^th & 10th
• iMedia Breakthrough Summit is scheduled for October 14th thru the 17th in Austin, Texas.

SEO & Search

Citing Matt Cutts’ presentation at SES San Francisco, Barry Schwartz (a.k.a., Rusty Brick) quotes Matt Cutts’ warning of a “jarring and jolting” Penguin update to come at Search Engine Roundtable.

Danny Goodwin gives a broad overview on all the topics Matt Cutts touched on in his SES San Franscisco keynote at Search Engine Watch.

Gretchen Egeberg posts “#SESSF in Review: 27 Must-Read Online Marketing Posts From Around the Web” at aimClear. Generous summary of the best coverage of SES San Francisco.

Citing SEOmoz’s newly released 2012 industry survey, Matt McGee posts “Industry Survey Underscores How The SEO Industry Relies On Google’s Free Tools” at Search Engine Land.

Adam Stetzer gives “5 Reasons Small Business Should Love Local SEO” at Search Engine Watch.

Matt McGee posts the first of a five-part series about small business blog SEO with “SEO for Small Business Blogs: Introduction” at Small Business Search Engine Marketing.

Josh McCoy posts a smart read for Webmasters with “Improper URLS: It’s Much More than Just a Page Name!” at Search Engine Watch.

Vanessa Fox, citing an update by Google Webmaster Central, posts “Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One” at Search Engine Land.

Aaron Wall nails much to the wall with “The Social Media Ponzi Bubble Implodes,” a.k.a. “Is Correlation Causation? Smankers, Inbound Marketing & the Fake SEO Gurus” (-plz RT)” at SEO Book.

Ashley Zeckman discusses a presentation on cross-channel optimization via “Steven Yap of Google: Adjust Your Search Marketing Strategy to Meet Consumer Needs” at Top Rank.

Adam Riff posts thoughtful piece on giving up turf wars between search & social advertising with “You Can’t Have Search Anymore Without Blending in Social” at Advertising Age (Ad Age Digital).

Aleyda Solis posts “The SEO Project Management Jedi Challenge: May the seoPM Force Be With You” at SEOmoz.

Julie Joyce posts “50+ Things Every Link Builder Needs To Know” at Search Engine Land.

Eric Ward discusses how “Non-Content Based Link Opportunities Are Often Missed” at Search Engine Watch.

Dave Snyder discusses “The Content Life Cycle & the SEO Audit” at Copypressed.

For you PPC folks, Michael Wiegand posts “Google Analytics Remarketing Lists Beta: Quick Start Guide” at Portent.

Sugar Rae Hoffman-Dolan reviews a cool on-page A/B test tool with “How I Use Crazy Egg To Make More Money (Or A CrazyEgg Review)” at her blog.

Alexa Steele posts “Good SEO v Bad SEO? Is there a difference?” at The Website Wordsmith.

Events:

• SMX (Search Marketing Expo) East is returning to New York, October 2^nd thru the 4^th.
• PubCon Las Vegas 2012 is on for October 15^th thru the 19^th at the Las Vegas Convention Center.

Social Media Marketing

Recall the disappointment with Twitter’s clamping down on its API? Matt McGee reports “Twitter Announces New API, Details Its Vision For Developer Ecosystem” at Marketing Land.

Reporting on her recent speaking engagement at the Association for Education in Journalism and Mass Communications conference, Gini Dietrich posts “What Social TV Means for Marketers” at Spin Sucks.

Chris Atkinson shares “The YouTube Advertiser Playbook Index and Overview” at Reel SEO.

Shelly Kramer posts “How to Use Social Listening to Track Clients and Competitors” at V3 Integrated Marketing.

Cindy King posts “9 Facebook Marketing Tips From Top Experts” at Social Media Examiner.

Brittany Darwell posts “How Facebook search ads change the competitive landscape for businesses” at Inside Facebook.

Antone Gonsalves reports that “Facebook’s Stock Dive Isn’t Over” at ReadWriteWeb.

Gloria Burke posts “Communities: The Hub of Social Collaboration” at Social Media Today.

Pamela Vaughan posts “Visual Content Trumps Text in Driving Social Media Engagement [Infographic]” at HubSpot.

Jeff Bullas shares “6 Reasons Why You Will Fail at Blogging” at his blog.

Sherice Jacob posts “The Blog Editor’s Cheat Sheet: What to Do Before, During and After Your Post Goes Live” at KISSmetrics.

Salvador Rodriguez posts “LinkedIn confirms profile redesign, says more changes to come” at Los Angeles Times | Business online.

Matt McGee posts “Fruji: Inexpensive Twitter Analytics For The Masses” at Marketing Land.

Gini Dietrich shares “50 Tips to Make Your Company’s Blog Rock” at Spin Sucks.

Anna Ritchie posts “Is Social Media the New Word of Mouth? [Research]” at Content Marketing Institute.

Ashley Furness posts “The Hunt for Social Business Value” at Brian Solis’ blog.

Ted Rubin posts “Inspiring Olympics Leaves me Pondering Lost ‘Social’ Opportunity for Brands” at his “Straight Talk” blog.

Events:

• Social Examiner and the Online Marketing Institute will be hosting the live, virtual event, Digital Marketing Strategy Summit, September 17th thru the 28^th.
• SMX Social Media Marketing 2012 will be in Las Vegas, December 5^th & 6^th

photo thanks to hartless1 (Brian Hart)