SEO Content Marketing Roundup, Week Ending December 22nd, 2010
SEO sugarplums, content cookies, and social media sugar canes are dancing through this week’s latest and greatest web writing news! There must be some sort of sugar high going on, as all SEO content marketing sources seem to be squeezing out every last drop of sweet stuff before the year’s end… As we are, with this last roundup for 2010… :-) Plenty of goodies here worthy of a stocking for Saint Nick & all his elfish minions, and leftovers for the reindeer too!
Content Marketing
Content Marketing Institute has nicely summarized its “how to’s” from the year, and Joe Pulizzi (a.k.a. juntajoe) explains why 2011 is the year of content marketing via podcast at Find and Convert.
Did you know that your reader’s brain is your best marketing buddy? Check out this neuromarketing-flavored post at Copyblogger.
Okay, you’ve got a great content marketing project! Now, how to actually manage it is addressed step-by-step at Conversation Marketing.
Corralling your resources around the customer is discussed in this Marketing Sherpa article on creating customer-centric sales and marketing messages.
Enough with this and that digital/integrated marketing trend! iMedia Connection distinguishes the brilliant from the b.s. to help you focus your marketing efforts.
Are e-newsletters a part of your content marketing campaign? CMI has a checklist worth your while.
Creating a mobile website? Cool tools are featured via Mashable.
SEO & Search
SEO is alive & well, kickin’ butt & takin’ names. Seriously, there’s a lot to investigate!
ClickZ posts a piece on the “geo-social” search revolution, fully embracing the impact of social media on the future of SEO. While…
Matt Cutts discusses how Facebook and Twitter links influence search ranking, however delicately, via Web Pro News. And…
Search Engine Land posts an interesting piece on how Facebook ‘s “Likes” are changing search for Blekko and Bing.
SEOmoz has compiled its own top posts of 2010, as well as a peek under the hood of its SEO prelaunch check list, the signals lurking beneath the SEO/search engine surface, and a recommended list of cool new SEO tools.
Trends in 2010 online activity are reported at Search Engine Land, referencing the original report segmented by age groups at PEW Internet.
And finally, Google announced that it is now notifying users of sites that may have been hacked.
Social Media Marketing
Let’s just get the obvious out of the way, first: Time Magazine has named young Facebook CEO, Mark Zuckeberg, “Person of the Year.”
Top Rank Marketing’s Lee Odden discusses business blogging with minimal resources, and shares tips and resources for learning how to use Twitter for advertising.
In a related post, Hubspot posts successful blogging topics for e-commerce websites.
Search Engine Land explores ten alternatives to the (allegedly) doomed delicious.com’s social bookmarking application. Search Engine Watch also calls for a holistic social media metrics tool.
There’s a handy, all-in-one summation of the previous week’s Social Media Examiner posts through Dec. 17th, and every Friday, for that matter.
Chris Brogan is interviewed on Find and Convert, and discusses how to improve your influence at his own site.
Finally, Lisa Barone takes on the issue of blog titles at Outspoken Media.
Thanks for joining the roundup! After a holiday hiatus, we’ll return in the New Year. Have a fantastic holiday, and we’ll see you in 2011!
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Julius, thank you! So glad you discovered our weekly roundup and appreciate the “bookmark” :) We post a new roundup each Wednesday, so you’re invited to come back as often as you’d like!
Appreciating the time and energy you put into your blog and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same out of date rehashed material. Great read! I’ve bookmarked your site and I’m including your RSS feeds to my Google account.
Thank you so much for the great feedback, Christiane! Glad you find the blog bookmark- and RSS-worthy :)
We stumbled over here different web page and thought I may as well check things out. I like what I see so now i’m following you. Look forward to checking out your web page for a second time.
Thanks, Yevette! Glad you stumbled upon us :)