Posts

Is This Important Power Word in Your Web Copy?

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Today, Heather expands on last week’s “power words” vlog…

Boost Your Conversions with Power Words

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Good day! Today we’re taking it back to “old school” copywriting,…

SEO Video Guide to Writing a Killer Website: 5 Simple Steps

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Greetings!  Today’s video blog captures Heather’s five-part…

Content Marketing Metrics to Measure Success

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In today’s tight economy, measuring and proving ROI is more…

Language, Context and Conversions: Thoughtful Prose from the Pros

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Guest post by Gabriella Sannino, SEO Copywriting Expert of Level…

Target Your Web Copy with an Ideal Customer Profile

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There’s something at the center of every great web copy page.…

Just Write! Ian Lurie on Why You Have to, Even If You Think You Don't

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Ian Lurie is Chief Marketing Curmudgeon and President at Portent…

Want to Be an SEO Copywriter? Here's How to Do It

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Welcome back!  Today Heather answers a question from her SEO…

5 Post-Panda Strategies for Optimizing Your E-Commerce Site

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Welcome back! In this third post of her Q & A video blog…

Drive Revenue with Benefit-Specific, Targeted Product Pages

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Welcome back!  In today’s video post in our ongoing website…