Posts

A Powerful SEO Strategy for Crazy Conversions

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When I work with new clients, I send them a creative brief…

How to Write Sales Copy That Turns Your Readers On

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Greetings! Ready to get your brain influence on? Inspired…

Make More Money with This Smart Pricing Strategy

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Welcome back!  In today’s SEO Copywriting video, Heather shares…

How to Create a Customer Persona

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Greetings! This week’s video how-to answers a reader question: …

Interview with the Conversion Scientist, Brian Massey

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Brian Massey is the Conversion Scientist at Conversion Sciences…

How to Turn a Boring FAQ Page into a Sales Star

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Does reading your FAQ page make you yawn? Do you write your…

15 Head Smacking SEO Copy Ideas

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I love "head smacking" SEO copy opportunities. You know, ideas…

Transform Ordinary Features into Extraordinary Benefits

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Welcome back!  As promised, today we’re going to discuss how…

Traffic Jam Alert: Your Social Media Search Results

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Google just announced that they’re beefing up social search…

Features vs. Benefits: Leverage This Conversion Opportunity

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Greetings!  In today’s video how-to, we’re addressing the…