SEO content marketing roundup, week ending Oct. 2

Hi everyone and welcome to my inaugural roundup!

Laura Crest did such an awesome job getting the roundup going, building it up to what it is today and keeping you updated on the latest industry news. I’m continuing the roundup where she left off to keep on giving you more of the content you crave!

Anything you’d like to see in the roundup? I’d love your suggestions!

This week, the search world is abuzz about Google tossing all search terms into the (not provided) basket. Businesses and search professionals need to adjust to the changes, and we’ve got you covered with insights and strategies from around the Web.

Content Marketing

Convince & Convert’s Barry Feldman tells us how to create content for a boring industry in “7 Content Marketing Poop Scoops”.

Learn “What the Best Business Bloggers Do (And You Should Too)” from HubSpot’s Corey Eridon.

From our own SEO Copywriting blog, Courtney Ramirez gives us “Adapting to visual content: 3 musts for the SEO copywriter”.

Joe Pulizzi writes “How to Create an Influencer Plan that Drives Your Content Marketing” on Copyblogger.

Content Marketing Institute‘s Mike Murray gives us “Editorial Plan Best Practices: Prime Your Content Marketing for Success”.

Mark Schaefer shares “The truth behind why my blog sucked for two years” over on Schaefer Marketing Solutions.

Seth Godin tells us that “Category of One is a Choice”.

Here are “5 New Content Monetization Services You May Not Know About” from Social Media Today‘s Kay Singh.

Inc.‘s Dave Kerpen shares “6 Reasons Companies Fail at Content Marketing”.

Vertical Measures gives us “Top 7 Reasons Why Your Content Pages Load Slowly” by David Gould.

Paul Santello tells us “How to achieve true video integration” at iMedia Connection.

SEER Interactive gives us “10 Quick Ideas for Producing Video Content” by Chad Gingrich.

David Edelmin writes “Creativity Is Hard Work” on LinkedIn.

Social Media Explorer‘s Jason Spooner shares “Planning for Spontaneity”.

Joe Pulizzi writes “2014 B2B Content Marketing Research: Strategy is Key to Effectiveness” over at Content Marketing Institute.

Search Engine People‘s Alicia Lawrence says “Let Your Eyes Guide Your Content Marketing”.

Events:

• Marketing Sherpa’s Lead Gen(eration) Summit 2013 will be held in San Francisco from Sept. 30 through Oct. 3.
• MarketingProfs B2B Marketing Forum 2013 will be held Oct. 9-11 in Boston.
• BtoB is holding Digital Edge LIVE on Oct. 23 in New York.

(John Hall lists a number of great conferences for online marketers, businesses and entrepreneurs at Forbes).

SEO & Search

Rand Fishkin gives us “The First Existential Threat to SEO” at Moz.

There are “5 Reasons You’ll Need to Increase Your SEO Budget in 2014”, according to Search Engine Journal’s Jayson DeMers.

Search Engine Watch’s Glenn Gabe shares “The Relentless Pounding of Google Panda: Why SEO Band-Aids Won’t Work”.

Search Engine People’s Darla Grant-Braid tells us “How Google’s Keyword Encryption Will Bring Buyer Personas to The Forefront”.

Danny Goodwin gives us “Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine” from Search Engine Watch.

HubSpot’s Jeff Quipp explains “Why You Should Stop Using Google Rankings as Your Primary SEO KPI”

Magnitude Media’s Leslie Poston says “Google Killed Keywords, And Savvy Content Marketers Are Fine With That”

“Google introduces new ‘Hummingbird’ search algorithm” and Reuters explains.

George Freitag shares how “Team Portent Weighs In On the Loss of Organic Keywords”.

Econsultancy‘s Graham Charlton writes “Google’s keyword data apocalypse: the experts’ view”.

Haukur Jarl shares “Updates to AdWords Conversion Tracking” at State of Digital.

ReelSEO gives us “Google’s Hummingbird Update And The Implications For Video SEO” by Carla Marshall.

Barry Schwartz writes “Reporting Delay In Google Webmaster Tools Search Queries for Search Engine Roundtable.

Courtney Ramirez reports “Google Playing it Safe With Search” for Endurance Marketing.

Kate Gramlich Roumbos shares “Hummingbird: Move Over Caffeine, Hello Sweet Nectar” on GHERGICH & Co.

Lukas Oldenburg tells us “Why branded search traffic from Google Chrome has almost disappeared” over at Web Analytics World.

Bill Slawski writes “The Google Hummingbird Patent?” over at SEO by the Sea.

SEO Theory‘s Michael Martinez posts “Keyword Magic, or How I Learned to Be an SEO (again)”.

Duane Forrester writes on Bing’s Webmaster Blog “Loss of Data Needn’t Mean Loss of Direction”

Events: 

• SMX East 2013 returns to New York from Oct. 1-3.
• PubCon Las Vegas 2013 is on from Oct.22-25.  Early bird savings of $400 through Oct. 20!
• SES Chicago 2013 runs from Nov. 4 to 7.

Social Media Marketing

Matt McGee fills us in on the latest Google+ integration in Search Engine Land’s “Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page”.

Corey Shelton tells us how to “Kill It on Facebook by Being TAGFEE” on The Moz Blog.

“Pinterest launches Article Pins to target readers” Social Fresh’s Nick Cicero posts.

Social Media Examiner’s John Lee Dumas shares “3 Unique Ways to Get Started With Business Podcasting”

TechCrunch’s Josh Constine shares the news everyone’s been waiting for: “Facebook Lets You Edit Posts After Sharing On Android And Web Now, iOS Soon”.

WordPress‘ Social Media Buz Blog gives us “10 Questions to Ask Yourself Before you Start your Social Media Strategy”.

Mila Araujo writes “Using Hashtags in Social Media: A How-To Guide” for Social Media Today.

Fast Company‘s Belle Beth Cooper gives us “A Scientific guide to Maximizing your Impact on Twitter, Facebook and Other Digital Media”.

“Not Verified? Here’s The Twitter View From Where I’m Sitting” Alex Wilhelm reports from TechCrunch.

UpCity shares a “Beginner’s Guide to Creating a Pinterest Account for your Business” by John Anyasor.

Belle Beth Cooper shares “The surprising history of Twitter’s hashtag and 4 ways to get the most out of them” from The Buffer blog.

Marketo‘s Maggie Jones writes “The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?”

Zeke J. Miller and Denver Nicks report “Which Tweets Will Survive the Government Shutdown?” at TIME Swampland.

Social Media Examiner‘s Jamie Turner posts “6 Powerful Ways to Improve Your Social Mobile Marketing”.

John Anyasor writes “How to Engage your Google Plus Followers and 20 Examples That Prove It” for UpCity.

memeburn‘s Lauren Granger posts “Facebook gets creepier, adds status updates and posts to Graph Search”.

Events:

• The fifth annual (online) Social Media Success Summit begins Oct. 1 and runs through Oct. 23.
• Pivotcon (Pivot Conference) 2013 will be held in New York on Oct. 15 and 16.
• Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville on Oct. 24 and 25.

(For an all-in-one listing and description of social media, content and inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Ian Barbour (Cat hunting for birds)