SEO content marketing roundup, week ending May 15th

Marketers focus on predictions for the future in this week’s latest and greatest online marketing news, with talk of emerging trends, upcoming algorithm updates, and changing demographics.

Content and social media marketers discuss the reality of a youthful audience and its preferences for mobile, social, and visual content. Meanwhile, YouTube introduces paid channels, Bing helps Klout out with its new “experts” feature, and local search shifts to mobile apps in a big (and affluent) way.

The SEO and search community buzz about Matt Cutts’ forecast for SEO over the next few months, and discuss the need for a new mindset around link strategy as Penguin 2.0 looms ever larger on the horizon.

Enjoy this week’s picks!

Content Marketing

Alex Clifford posts “Content Marketing in 2023: Expert Advice on the Trends that Will Matter” at Content Marketing Institute.

Lee Odden shares eight optimization fundamentals with “Want to Improve Your Online Marketing? Master These Search & Social Media Tactics” at TopRank.

Frederic Lardinois reports “Google Launches Content Recommendation Engine For Mobile Sites, Powered By Google+” at TechCrunch.

Josh Byers posts “Three Reasons a ‘Mobile First’ Philosophy is Critical to Achieving Your Business Goals” at Copyblogger.

James A. Martin shares a slideshow, “The Content Marketing Hall of Fame: 13 Ways to Build Your Business” at CIO.com.

phrase HQ assembles an illustrious list featuring “The 101 Best Copywriters in the World” at their site.

Alicia Lawrence posts “Writing Pixelated: Visual Content for Generation Y” at Spin Sucks.

Steve P. Young posts “The 2013 YouTube Marketing Guide” for video content marketers at KISSmetrics.

Tom Pick features “30 Awesome Blogging Guides, Tips and Resources” at Webbiquity.

Miranda Miller discusses “Content Marketing Tactics: Business Blogging Pros, Cons, Best Practices & Brands Doing It Right” at TopRank.

Ben Straley posts “3 Keys to Activating an Audience with Smarter Content” at Search Engine Watch.

Arnie Kuenn posts a video interview with Curata’s Pawan Deshpande on “Content Curation for Your Website” at Vertical Measures.

BtoB Magazine has released its annual “B2B Media Power 50”, listing the top b-to-b advertising vehicles in eight different categories, posted by Kate Maddox.

For fun: Simon “Media Guy” Dumenco posts “What Happens Next in Media? 9 Predictions” at Advertising Age.

Seth Godin posts “The reason they call it a browser” at his blog.

Shelly Bowen discusses “Exploring Your Brand’s Personality with Story” at Pybop.

Rae Hoffman posts a self-described rant, “Content Marketing is the ‘Escort’ of Online Marketing” at The SugarRae Blog.

Mark Emond discusses metrics and ROI with “Four Foundational Elements of Marketing Analytics Success” at MarketingProfs.

John Bonini discusses “How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About” at HubSpot.

Zach Bulygo discusses “How Being an Authority can Boost Your Online Sales” at KISSmetrics.

Lee Odden shares his keynote presentation to the Portland Communicator’s Conference with “Digital Convergence of Public Relations & Marketing” at TopRank.

Laura Hazard Owen reviews “Ping.it: Not a Google Reader replacement, but a tool to discover emerging viral content” at paidContent.

Roger Dooley posts “Persuade with Visual Metaphors” at Neuromarketing.

Karen J. Bannan posts “How real-time analytics help email marketers” at BtoB Magazine.

Danny Sullivan shares an infographic from Email Monks with “Infographic: The Challenge Of Email Success In A Fragmented Mobile World” at Marketing Land.

Jakob Nielsen shares insights into why users often fail at new tasks with “Usability for Novel vs. Routine Tasks” at his Alertbox blog.

Events:

• The Neilsen Norman Group’s Usability Week 2013 conferences will be held in Toronto from June 3^rd thru the 7^th, and Washington, D.C. from July 15^th thru the 19th.
• Marketing Sherpa’s Optimization Summit 2013 is scheduled for May 20^th thru the 23^rd in Boston.
• Confab Minneapolis 2013 is on for June 3^rd thru the 5th.
• Ad Age CMO Strategy Summit 2013 will take place June 4^th in San Francisco.
• GigaOM’s Structure conference on the future of cloud computing and internet infrastructure will be held June 19^th & 20^th in San Francisco. Supersaver rate ends May 24^th!
• Content Marketing World 2013 returns to Cleveland, OH, September 9^th thru the 12^th. Early bird rates expire May 31^st, and all coupon codes will expire August 23^rd
• MarketingProfs B2B Marketing Forum 2013 will be held October 9^th thru the 11^th in Boston.

 

SEO & Search

Matt Cutts discusses “What to expect in SEO in the coming months” from his Webmaster Help video, re-posted at his blog (Gadgets, Google, and SEO).

Chris Crum covers Matt Cutts’ main points nicely with “For Better Or Worse, A Lot Of Change Is Coming To Google SEO” at WebProNews.

In step with Matt Cutts’ video and post, Heather Lloyd-Martin asks “Are you writing content ‘for Google’?” at SEO Copywriting.

Referring to a tweet from Matt Cutts earlier in the week, Danny Goodwin posts “Matt Cutts: Google Penguin 2.0 Coming in ‘Next Few Weeks’” at Search Engine Watch.

Peter DaVanzo discusses post-Penguin linking strategies with “Link Madness” at SEO Book.

Michael Garrity posts “Could Google+ Play a Role in the Upcoming Penguin Update?” at Website Magazine.

Sean McGinnis shares “Link Building Techniques That STILL WORK!” at 312digital.

David Harry speaks to SEO link-building addiction with “It’s Time to Change the SEO Mindset” at Search Engine Watch.

Ron Garrett discusses “Positioning Your Business for the Future of SEO” (Whiteboard Friday) at SEOmoz.

Mani Karthik discusses “The Future Of SEO in a Socially Driven World” at Search Engine Land.

Barry Schwartz reports that “No, Publishership Isn’t Coming Soon To Google Search To Join Authorship” at Search Engine Land.

Courtney Ramirez addresses client enlightenment and managing expectations with “SEO client education: It’s your most important job” at SEO Copywriting.

Rob Toledo discusses explaining SEO to non-techies with “How My Mom Thinks Search Engines Work” at SEOmoz.

Amy Gesenhues reports “Another One Bites the Dust: Google SMS Search Shuts Down Without Warning” at Search Engine Land.

Jessica Lee discusses the website Gwern.net with “Can This Data Analysis Predict Which Google Products Will Close Next?” at Search Engine Watch.

In the first of a six-part series, Chad Kearns posts “Building Successful Low Budget PPC: Account Structure” at Portent.

Trond Lyngbo posts “How To Double Your Revenue With SEO” at Search Engine Land.

Tim Ash posts “The Secret Ingredient for Successful Websites: Effortlessness” at ClickZ.

Jennifer Horowitz posts “Site Redesign: Avoid These Mistakes” at Level 343.

Jill Whalen shares the “SEO Tools and Extensions” she uses on a regular basis at High Rankings Advisor.

Tom Demers posts “Web Analytics Software Comparison: Identifying The Right Web Analytics Tools For Your Business” at Search Engine Land.

Marc Purtell posts “Beyond Search Rankings: Using SEO to Improve Site Optimization” at Search Engine Journal.

Cyrus Shepard posts “How to Rank: 25 Step SEO Master Blueprint” at SEOmoz.

Glenn Gabe discusses “Facebook Graph Search: Local Search Ranking Factors” at Search Engine Watch.

Spencer Yao discusses “How Your Domain Name Will Impact SEO & Social Media Marketing” at Search Engine Journal.

Anna Bager discusses “How to Benefit From the Mobile Shift in Local Search” at ClickZ.

eMarketer reports “Affluents Drive Local Search App Use.”

Allison Howen discusses the latest development in the Bing-Facebook connection with “Bing’s Social Sidebar Gets Interactive” at Website Magazine.

Another Bing alliance: Anthony Ha reports “Klout Gets Into The Q&A Business By Launching Klout Experts (With Help From Bing)” at TechCrunch.

Mark Schaefer posts “Klout innovation will power search engine results” at {grow}.

Events:

• Distilled’s SearchLove SEO Conference returns to Boston May 20^th and 21^st.
• SuccessWorks Master’s SEO Copywriting Certification Training Event will be held May 22^nd in Phoenix.
• SMX Paris is scheduled for June 6^th & 7^th.
• SMX Advanced Seattle 2013, June 11^th and 12^th, is sold out. But…you can sign up for the wait list, and workshop and networking passes are still available online. Save on each option by registering by June 10^th!
• SES Toronto 2013 is on for June 12^th thru the 14^th.
• MozCon 2013 (SEOmoz) will be in Seattle (of course) from July 8^th thru the 10^th.
• ReelSEO’s Video Marketing Summit 2013 will be held along with Liveclicker’s Video Commerce Summit 2013 for a two-in-one offering July 25^th and 26^th in San Francisco.
• Search Exchange 2013 will be held July 29^th thru the 31^st in Charlotte, NC.

 

Social Media Marketing

eMarketer posts “Which Social Networks Are Growing Fastest Worldwide? Twitter, Google+ see major gains in active users.”

Todd Wasserman reports that while Google+ may be catching up to Facebook, it still lags in average time spent on the site, at Mashable.

Josh Constine reports “Facebook Previews New Features For Home, Which Is Near 1M Downloads And Increases Users’ Time Spent On Facebook By 25%” at TechCrunch.

Andrea Vahl discusses “How Your Business Can Use the New Facebook Cover Photos” at Social Media Examiner.

Mark Burgess discusses “Building Your Brand With Google+” at Blue Focus Marketing.

Re-posting a video interview, Ad Age reports “Foursquare’s Crowley on Automatic Check-Ins and Privacy: ‘Just the Natural Progression.’”

“YouTube Paid Channels” headlines Social Media Examiner’s weekly news.

Frank Strong discusses “The End of Free” at Sword and the Script.

Acknowledging its 10^th year, LinkedIn’s Outstory posts an interactive infographic, “A Brief History of LinkedIn.”

Host G+ Hangouts? Tim Schmoyer posts “How to Create A Permanent Link for Your Hangouts-On-Air [Creator’s Tip #90]” at ReelSEO.

Rachel Freeman posts “Overlooked and Underappreciated: the Social Share Button Strategy” at Search Engine Journal.

Peter DaVanzo posts an in-depth discussion on “Measuring Social Media” at SEO Book.

Debbie Hemley collects “26 Social Media Marketing Tips from the Pros” at Social Media Examiner.

Brian Solis discusses “New Digital Influencers: The Coming Youthquake” at his blog.

Bonnie Fuller posts “Baby-Boomer Marketers Are Misreading Millennials’ Media Behavior” at Ad Age | digital.

Gini Dietrich looks at “The Best of the Least Engaged Brands on Twitter” at Spin Sucks.

Rachel Miller asks “Is Your Company Social Media Friendly?” at WindMill Networking.

Jeff Bullas shares “How to Make Money from Your Blog: 11 Powerful Case Studies” at his blog.

Kristi Hines posts “How to Generate More Leads With Your Blog: 5 Tips” at Social Media Examiner.

Rebecca Debono posts “Top 5 hottest social media tools” at iMedia Connection.

Greg Jarboe posts “Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines” at ReelSEO.

Events:

• BlueGlassX 2013 will be happening soon – May 21^st & 22^nd in Los Angeles.
• Zenith SocialCon 2013 reutrns to Duluth, Minnesota, on May 30th.
• EmMeCon Emerging Media Conference will be held June 3^rd thru the 6^th in Seattle. Tickets are selling out fast!

(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)

photo thanks to Bitterjug (Mark Skipper)