SEO and content writing tips: Week ending April 22, 2014

Just like this squirrel steals bird seed, you can steal your competitors’ links!

This week, check out the SEO audit information under our “SEO for beginners” section, so you know how to check your site for proper optimization techniques, what needs to be implemented or changed, and how it’s done.

For the advanced SEO crowd, you’ll find new Schema.org actions, a deeper dive into Google+ SEO and how to steal competitor links!

Hop to it, crew, and get crankin’ on that SEO and writing goodness!

Search engine news

Dave Neal writes Will Google Reward Secure Websites With Better Search Rankings? for Search Engine Watch.

Mitch Joel writes Google’s Third Wave Of Innovation for Six Pixels of Separation – The Twist Image Blog & Podcast.

Barry Schwartz writes 70% Said Google’s Penguin 2.1 Update Hurt Them for Search Engine Roundtable.

Frederic Lardinois writes Google’s New Street View Image Recognition Algorithm Can Beat Most CAPTCHAs for TechCrunch.

Content writing tips

Marianne Richmond writes How to Emotionally Move your Readers for The Write Practice.

Sally Ormond writes What is Customer Engagement and How Do You Get It? for Freelance Copywriter’s Blog.

Karon Thackston writes Web Page Review: Lack of Information Causes Concerns for Marketing Words Blog.

Ankit Oberoi writes Using Neuroscience to Design a Better Blog for KISSmetrics.

James Chartrand writes The Bad Writing Advice that Kills Your Success for Men With Pens.

Sally Ormond writes How to Create an Irresistable Offer for Freelance Copywriter’s Blog.

Level343 Team writes Writing Guest Blogs that Dominate for Organic SEO Copywriting | Level343.

Heather Lloyd-Martin writes The lazy person’s guide to writing great copy – fast! for SEO Copywriting.

Mark Schaefer writes The cure for Bloggus Interruptus for {grow}.

Henneke writes A Simple Trick to Turn Features Into Benefits (and Seduce Readers to Buy!) for Enchanting Marketing.

Promote your content

Jaime Tardy writes 4 Ways to Maximize Your Network With Social Media for Social Media Examiner.

Richard Millington writes The Holy Grail Of Building Communities: Developing A Strong Sense of Community for Moz.

Monica Wright writes Why You Suddenly Lost All Those Google+ Followers for Marketing Land.

Neil Patel writes How to Dramatically Improve Your Google Authorship for KISSmetrics.

Bas van den Beld writes Choosing a Social Media Platform: How to Find the Most Effective for State of Digital.

Michael Stelzner writes LinkedIn Publishing Platform: What Marketers Need to Know for Social Media Examiner.

Ann Smarty writes 4 Must-Use Tools to Curate Your Twitter Testimonials for Internet Marketing Ninjas Blog.

Inspiration for writers

Jeff Goins writes Your Calling Doesn’t Always Look Like You Think It Should for Goins, Writer.

Jeff Goins writes On Chasing a Dream While Honoring Your Commitments for Goins, Writer.

Mark Schaefer writes An inspiring entrepreneurial journey with @JoePulizzi for {grow}.

Help for freelance writers

Dianna Huff writes For Freelancers: Stay Motivated by Adding Resistance for DiannaHuff.com.

Mike Bailey writes Beyond Engagement: Advantages of Employee Advocacy for Social Media Today.

Tracy Mallette writes Experts share top tips for freelance writing success for SEO Copywriting.

Advanced SEO writing strategies

Ron Garrett writes Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists for Moz.

@danbri writes Announcing Schema.org Actions for schema.

Brian Jensen writes Google+: Looking Behind the Scenes of Profiles and Posts for SEER Interactive.

Matt Beswick writes How to Find Your Competitors Best Content (and Steal their Links) for State of Digital.

Rand Fishkin writes 6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday for Moz.

Jennifer Slegg writes Matt Cutts on How Google Handles 404 & 410 Status Codes for Search Engine Watch.

Murray Newlands writes Uncover Google Not Provided Data: An Interview with Chris Adams for Search Engine Journal.

SEO for beginners

Amanda Disilvestro writes How to Audit Your Website Content for SEO for Content Marketing Institute.

Brynna Baldauf writes How Often Should I Get an SEO Audit? by Vertical Measures for Vertical Measures.

Harriet Cummings writes iAcquire Co-CEO Talks Google Authorship for Distilled.

Razvan Gavrilas writes From Link Building to Link Earning: 3 Ways to Transition for Search Engine Watch.

Melih Oztalay writes How Google Algorithm Changes Are Impacting Marketing Processes for Search Engine Journal.

Eric Enge writes Title Tags & SEO: 3 Golden Rules for Search Engine Watch.

Content marketing tips

Patricia Redsicker writes How to Create a Successful Business Blog for Social Media Examiner.

Marcela De Vivo writes How To Build a Content Strategy Using a Social Media Audit for Social Media Examiner.

Lisa Toner writes Competing With Content Marketing: 7 Steps to Success [Infographic] for HubSpot.

Michael Gerard writes 14 Expert Content Marketing Insights [Infographic] for Curata.

Amy C. Teeple writes Another year older: Give your content a birthday for SEO Copywriting.

Gabriella Sannino writes Building Your Content Strategy in 2014 for Level343.

Will Critchlow writes Building a Brand Online: The Golden Age of Digital for Moz.

Liz O’Neill writes Content Marketing for Business Services: Data That Proves Emotion Trumps Reason for Kapost Content Marketeer.

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Photo thanks to Pauly (fox cubs stole this)