SEO content marketing roundup, week ending October 17th

Algorithms and their aftermath capture the headlines in this week’s latest & greatest Web-writing news, with Matt Cutts’ announcement of Google’s much-anticipated (post-Penguin) “Disavow links” tool and Facebook’s “Edgerank” algorithm backlash. Find out what you need to know to shake the algorithm blues and much more from this week’s best of the Web!

Content Marketing

Joe Pulizzi discusses “7 Content Marketing Strategies for 2013” at Content Marketing Institute.

Chris Winfield shares “4 Keys To A Killer Seasonal Content Strategy” at Marketing Land.

Kyle Claypool posts “Content Marketing: Laying The Foundation With Google Reader” at V3 Integrated Marketing.

Simon Mainwaring posts “How #NonProfits Become the Worlds Greatest Marketers” at Blue Focus Marketing.

Stephanie Chang posts “Testing Content Via Different Marketing Channels” at distilled.

Heather Lloyd-Martin discusses “When video content means bad news for your site” at SEO Copywriting.

Aleh Barysevich posts “How to Get Your Mobile Strategy Ready for Multi-Screen Web (Plus Brands That Did it Right)” at Search Engine Journal.

Seth Godin describes “The Acute Heptagram of Impact” at his blog.

Stacey Acevero posts “How to Create a Hub and Spoke Content Marketing Approach” at PRWeb.

Robert Bruce posts “The Best Damn Copywriting Advice I’ve Found” at Copyblogger.

Neil Patel posts “10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)” at KISSmetrics.

Scott Aughtmon discusses “6 Ways to Create Content that Catches Attention” (and the reticular activating system) at Content Marketing Institute.

Marketing Sherpa’s weekly research chart gauges the “[i]mportance of offline lead gen[eration] tactics.”

Events:

• The Online Marketing Summit & Expo begins this Monday, October 22^nd and runs thru the 25^th in Silicon Valley, at the Santa Clara Convention Center. See how to win a free pass to the Online Marketing Summit Workshop at Vertical Measures
• The Usability Week 2012 Conference series, hosted by the [Jakob] Nielsen Norman Group, will take place October 28th thru November 2^nd in New York, November 5^th thru the 9^th in Seattle, and December 2^nd thru the 7^th in Las Vegas.
• Content Marketing World, NYC is a one-day conference scheduled for November 15^th in New York, NY.
• For affiliate marketing folks, Affiliate Summit West 2013 will be held in Las Vegas from January 13^th thru the 15^th.
• Marketing Sherpa’s Email Summit 2013 will take place in Las Vegas from February 12^th thru the 15^th.

SEO & Search

Matt Cutts explains how to “disavow” (bad spammy) links and backlinks to your website via the Google Webmaster Tools blog and YouTube WebmasterHelp video (with the caveat to be very careful about using it).

Danny Sullivan expands on all the details of Matt Cutts’ Pubcon keynote announcement of Google’s “disavow links tool” with “Google Launches Disavow Links Tool” at Search Engine Land.

Josh Patrice discusses “The Dos and Don’ts for Google’s New Disavow Links Tool” at Portent.

Heather Lloyd-Martin shares the “SEO copywriting Q & A from my Writer’s Digest Webinar” at SEO Copywriting.

Forget about SEO? Matt McGee shares Google inner-workings insights from a previous member of Google’s search quality team with “Ex-Googler: ‘To Please Google With Your SEO, Forget About SEO’” at Search Engine Land.

Following up on a Webmaster World thread entitled “Next Generation SEO”, Peter Da Vanzo discusses the “fusion” of “solid marketing-based strategy” vs. “algorithm gaming” at SEO Book.

Matt McGee discusses the present state (and post-Panda & -Penguin) future of small business SEO & search engine marketing in an interview posted at SEO Copywriting.

Moving beyond keywords: Rand Fishkin presents “Getting On-Page SEO Right in 2012 and Beyond” via SEOmoz’s Whiteboard Friday.

Need to justify organic SEO to da boss? Josh McCoy posts “How to Prove the Value of SEO in 10 minutes” at Search Engine Watch.

Avinash Kaushik posts “Global Multichannel Consumer Behaviour (Research/Purchase) Analysis” at Occam’s Razor.

Steven Shattuck posts “Stop Selling SEO Short” at Search Engine Journal.

Doing location-based SEO? Carrie Hill starts with the basics for adding Schema.org to your website/blog with “Structured Data First Steps: Adding Schema Location Markup to Your Website” at Search Engine Watch.

Cyrus Shepard shares “10 Dead Simple Tips to Take Advantage of Google+ for SEO” at SEOmoz.

Annie Cushing shares “10 Simple Tips To Make Your Excel Charts Sexier” at Search Engine Land.

Katie Fetting-Schlerf posts “Google AuthorRank: Heir to the Throne” at Portent.

Kevin Gibbons shares “9 Ways to Maximize AuthorRank – Focus on People, Not Metrics” at Search Engine Watch.

Events:

• Distilled’s SearchLove events are scheduled for October 29^th & 30th in London, and for November 5^th & 6^th in Boston.
• SES Chicago is scheduled for November 12^th thru the 16^th.

Social Media Marketing

Nial Harbison discusses “How Massive Changes To The News Feed Are Screwing Business Pages On Facebook” at Simply Zesty.

In a related thread, Jay Baer posts “3 Ways to Fight Facebook’s Algorithm and Customize Your Feed” at Convince & Convert.

Tim Peterson reports “Facebook Giving Some Brands a Sneak Peek at Fans’ Other Likes: Company testing new data offering – but only for ‘priority’ marketers” at Adweek.

Christopher Hosford reports that “Fraudulent social reviews, both positive and negative, [are] on the rise” at BtoB Online.

“Facebook Tests New ‘Collections’ Feature”, (similar to Pinterest and available only to a few select brands), headlines Social Media Examiner’s weekly news.

Ann-Marie Jancovich discusses “Top Social Media Misfires Companies Make” at Vertical Measures.

Ashley Zeckman shares “7 Tips for Marketers To Create Meaningful Connections on LinkedIn” at Top Rank.

For the video geek: YouTube’s Creators posts “YouTube Analytics now includes Time Watched, Annotation reporting, and more.”

Gini Dietrich addresses “those…who are solopreneurs, freelancers, business owners, entrepreneurs, and business leaders…” with “The Complete Marketing Communications Measurement Guide” at Spin Sucks.

Jay Baer posts “The 6 Step Process for Measuring Social Media” at Convince & Convert.

Mark Schaefer discusses “6 Factors that turn social media strategy into RESULTS” at Businesses Grow.

Zach Bulygo discusses “The Importance of Going Directly to Where Your Customers Are” at KISSmetrics.

Scott Levy posts “5 Tips for Using Social Media as a Customer Service Tool” at Entrepreneur.

Events:

• SMX Social Media Marketing 2012 will be in Las Vegas, December 5^th & 6^th. 
• Social Media Examiner’s Social Media Marketing World is scheduled for April 7^th thru the 9^th in San Diego.

photo thanks to fdecomite