SEO content marketing roundup, week ending November 21st

What will you be thankful for tomorrow?

I look forward to Thanksgiving each year. It is a day to be mindful of all that is good in my life and to take the time to acknowledge it. Most of you reading this probably live your life online. I certainly do and find it far too easy to get lost in the frenzied pace and “always on” nature of this type of work.

I’ll sit with family on Thursday and share stories of the past year and spend some “offline” time with them. I’ll be thankful for a break in the action. And for having family that I love and enjoy.

Help yourself to a big portion of this week’s marketing roundup and Happy Thanksgiving!

Content Marketing

Where does SEO fit into Content Marketing Strategy? Lee Odden ties them together at TopRank.

Make your content more interesting.  Lou Cimaglia gives you five guiding principles at Social Media Today.

Are you afraid of Powerpoint? Mauro D’Andrea says get over it and plug in to the “Quiet Giant of Content Marketing,” SlideShare, at KISSmetrics.

Do you use guest bloggers for your site? If so, Heather Lloyd-Martin gives you five questions to ask before accepting a guest post at SEO Copywriting.

Tugging at emotions is the key to content marketing success. Martin Jones identifies the six primary emotions at Social Media Today.

Corey Eridon shows how to craft the perfect marketing elevator pitch at HubSpot.

B2B video marketing’s effectiveness is attention grabbing. Alexis Hall tells 10 Best Kept Secrets at TopRank.

Events:

• The Usability Week 2012 Conference series, hosted by the [Jakob] Nielsen Norman Group, will take place December 2^nd thru the 7^th in Las Vegas.
• For affiliate marketing folks, Affiliate Summit West 2013 will be held in Las Vegas from January 13^th thru the 15^th.
• Marketing Sherpa’s Email Summit 2013 will take place in Las Vegas from February 12^th thru the 15^th.

SEO and Search

Nathan Safran helps overcome management objections to investing in SEO in three steps at Search Engine Land.

Learn SEO tactics to optimize E-Books and White Papers from Ron Mattocks at Social Media Today.

Jill Whelan lists 18 SEO Killers you must clean up in 2013 at High Rankings Advisor.

Evan Prokop warns against the link building strategy and endorses relationship building as a key way to differentiate your site at TopRank.

From Keywords to Buy words to urinal advertising. Seriously! Jenny Halasz interviews Andrew Goodman and Matt von Wagner at Search Engine Land.

Are your Google results being hijacked? Chris Crum shows how it can happen at WebProNews.

Take out duplication without a single site change. Ben Goodsell shows how at Search Engine Watch.

Matt McGee disputes the assertion that Facebook and Twitter are more important than your website at Small Business Search Marketing.

Afraid of launching your redesigned site after you’ve got your old site optimized? Siddharth Deswal gives a how-to guide at KISSmetrics.

Social Media Marketing

The verdict is in … a picture is worth a thousand Likes. Rebecca Corliss gives you the details at Hubspot.

Brendan Schneider uses IF-THEN logic to create a secret social media weapon at Social Media Today.

SES Chicago was full of great presentations including six steps for successfully building a B2B social media machine. Evan Prokop reports in TopRank.

Federico Einhorn reveals that Social doesn’t help SEO … and that’s OK. Check it out at Search Engine Journal.

Twitter says Twitter exposure drives sales.  Josh Wolford digs into the report at WebProNews.

Facebook data proves social CTAs lead to more Comments, Likes, and Shares. Dan Zarrella shows the goods at HubSpot.

Can you protect your reputation in today’s social media onslaught? Christian Arno shows the way at Social Media Today.

Events:

• SMX Social Media Marketing 2012 will be happening in Las Vegas, December 5^th and 6^th. Copyblogger readers save $100 on registration with a special discount code. Sign up at Copyblogger.com.
• Social Media Examiner’s Social Media Marketing World is scheduled for April 7^th thru the 9^th in San Diego.

photo thanks to wattpublishing