SEO content marketing roundup, week ending November 28th

I hope your Thanksgiving holiday was everything you needed it to be. Did you eat too much pie? Was the stuffing better on Saturday? Are you still taking turkey sandwiches to work? OK, I’ll stop now … I’m drooling on the keyboard.

Here’s a serious question. Have you stepped on the scale? I did … and let out a shriek!

There are a few shrieks below too, from preventing social media catastrophes to making content marketing mistakes to not doing the hard work of opportunity research. There is also plenty to sink your teeth into as you prep your business for 2013.

Get ready for the upcoming holiday season and pay attention to the work of your fellow marketing professionals. Their grand plans are in full swing for the next month!

Content Marketing

What is Content Marketing? Paul Pruneau gives a primer on the topic at Social Media Today.

How Content Marketing is like a holiday feast. Ashley Zeckman serves it up at TopRank.

Kay Singh warns of 5 Critical Content Marketing Mistakes You Must Avoid at Social Media Today.

Content Marketing Strategy … it’s not just for the holidays. Read how to drive an effective strategy all season long at Social Media Today.

Need some proven strategies for your SEO copywriting business?  Heather Lloyd-Martin gives you three savvy and successful video tips at SEO Copywriting.

Events:

• The Usability Week 2012 Conference series, hosted by the [Jakob] Nielsen Norman Group, will take place December 2^nd thru the 7^th in Las Vegas.
• For affiliate marketing folks, Affiliate Summit West 2013 will be held in Las Vegas from January 13^th thru the 15^th.
• Marketing Sherpa’s Email Summit 2013 will take place in Las Vegas from February 12^th thru the 15^th.

SEO and Search

Why does data mining make people stop acting like people? Erin Everhart helps you build relationships … Err, I mean links at Search Engine Land.

Eric Fettman does a deep dive into Google Analytics. Strap in as he takes you through the funnel at KISSmetrics.

Measuring is the only surefire way to know about your SEO/social media successes and failures. Jordan Kasteler gives 9 KPIs to Start Tracking Right Now at Search Engine Land.

Take the time to gather intelligence before you enter battle. Lee Odden highlights the importance of opportunity research at TopRank.

Do your blog comments have Search Ranking Value? Find out from Chris Crum at WebProNews.

If you serve B2B clients, Derek Edmond has some great information about improving SEO conversion rates at Search Engine Watch.

What happened to 2012? It’s almost over! Tom Schmitz recaps the year’s important shifts in Google SEO at Search Engine Land.

Social Media Marketing

What will Social Customers demand in 2013? Simon Mainwaring tees up the opportunities ahead at Social Media Today.

How can Social Media Marketing support a product launch? Lee Odden says it’s about Awareness, Insight and Optimization at TopRank.

Would you like to speak at SMX? Matt McGee offers his tips for making a successful pitch at Small Business Search Marketing.

Are you helping to manage a client’s social presence? Matt Foulger talks about preventing Social Media Catastrophes at Social Media Today.

It’s not too early to start those accumulated lists for 2012. Rachel Sprung leads off this year with the Most Important Social Media Updates of 2012 at HubSpot.

The key to remaining competitive in organic search is staying two steps ahead of the search engines. Marc Purtell discusses how using reverse engineering at Search Engine Journal.

Now that there is some distance from the political season, Brett Relander takes a look at 5 lessons political campaigns can teach us at Social Media Today.

Events:

• SMX Social Media Marketing 2012 will be happening in Las Vegas, December 5^th and 6^th. Copyblogger readers save $100 on registration with a special discount code. Sign up at Copyblogger.com.
• Social Media Examiner’s Social Media Marketing World is scheduled for April 7^th thru the 9^th in San Diego.

photo thanks to BigBeerBelly1