SEO content marketing roundup, week ending August 14th

The word for this week’s latest and greatest online marketing news is, well, newsy.

Content marketers debate whether Google’s PR linking policy put the kibosh on the industry, search and SEO pros digest yet more link warnings in the way of widgets, and social media marketers discuss Facebook’s new news feed and Twitter search algorithms.

Other highlights include how the top 100 global brands are doing YouTube marketing, using data to inform content marketing strategy and user experience, B2B marketing trends, email marketing, Google’s conversational search ambitions, in-depth articles in SERPs, local search ranking factors, and manual webspam actions on display.

Enjoy this week’s picks!

Content Marketing

Jennifer Pepper shares a video interview with Lee Odden, “…When it comes to content marketing, better is better” at Vidyard.

Harry Gardiner posts “Using Creative Content To Build Your Brand’s Reputation” at Koozai.

Amanda Maksymiw shares “5 Fantastic Data Sources to Inform Your Content Marketing Strategy” at Content Marketing Institute.

Danny Brown discusses “Why Our User Experience Should Be Determined by Data.”

Angie Nikoleychuk talks visually appealing, passionate, and reader-driven content and content strategy with “Content Criminal Minds: Eye candy, passion & community dedication” at SEO Copywriting.

Seth Godin posts “Magic + Generosity = the brand crush” at his blog.

Doc Sheldon posts “Personalize Your Marketing with Behavioral Targeting” at Level 343.

Jason Acidre discusses “How to Scale Content Marketing” at Kaiserthesage.

Mark Schaefer shares “Five steps to establish a content-creating company culture” at {grow}.

David Soto posts “Creating A Content Calendar For Your Small Businesses” at My Blog Guest.

John Anyasor shares “Top 15 Content Management Tools for Small Businesses” at UpCity.

Ann Smarty discusses “How To Create an Effective Editorial Calendar For Your Blog” at Internet Marketing Ninjas.

Ayaz Nanji posts “Top B2B Content Marketing Trends in 2013” at MarketingProfs.

Heather Lloyd-Martin posts “Write sexy SEO content (for any industry!)” at SEO Copywriting.

Henneke Duistermaat shares “37 Tips for Writing Emails that Get Opened, Read, and Clicked” at Copyblogger.

Steve Young shares “7 Eye-Catching Email Subject Lines to Catapult Your Open Rates” at Unbounce.

Lee Odden posts “Google Did Not Just Kill PR Agencies” (with its updated link schemes document) at Top Rank.

Lisa Buyer shares “12 Ways to Optimize Press Releases & Avoid Google Penalties” at Search Engine Watch.

Peter DaVanzo posts “Google: Press Release Links” at SEO Book.

Citing a recent study by Forrester, Kendall Allen posts “Tackling the Tablet – A Mainstay For Consumers, A Must-Do For Marketers” at Marketing Land.

Citing a recent industry study by Pixability, Greg Jarboe discusses “7 Video Marketing Core Best Practices for Brand Marketers” at Search Engine Watch.

Solomon Thimothy shares “The Top Video Marketing Mistakes (and Solutions) at ReelSEO.

David Gould posts “How to Measure Content Marketing ROI” at Vertical Measures.

Avinash Kaushik discusses data analytics with “Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models” at Occam’s Razor.

Mitch Joel shares his podcast interview with Avinash Kaushik with “When Fish Climb Trees And Other Stories (With Avinash Kaushik)” at Six Pixels of Separation.

Events:

• Target Marketing and Printing Impressions are holding the free Integrated Marketing Virtual Conference & Expo 2013 August 15^th, from 10 a.m. to 5 p.m. ET.  Keynote speaker is Brian Solis!
• The Neilsen Norman Group’s Usability Week 2013 conferences will be held in New York City from August 25^th thru the 30^th, and Minneapolis from September 9^th thru the 13^th.
• Content Marketing World 2013 returns to Cleveland, OH, September 9^th thru the 12^th.
• MarketingProfs B2B Marketing Forum 2013 will be held October 9^th thru the 11^th in Boston.
• BtoB is holding Digital Edge LIVE October 23^rd in New York City.

(John Hall lists a number of great conferences for online marketers, businesses, and entrepreneurs at Forbes).

 

SEO & Search

Citing a recent Matt Cutts’ (Webmaster Help) video on embedded links in widgets, Barry Schwartz posts “Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets” at Search Engine Land.

Eric Ward shares his considerable expertise with “Understanding Google’s Latest Assault On Unnatural Links” at Search Engine Land.

In an update to his Moz piece on linkbuilders’ ideal productivity setup, Bryan Vu shares “Essential Tools for Outreach Experts: An Update for 2013” at Siege Media.

Rand Fishkin discusses “SEO’s Dilemma – Link Building vs. Content Marketing” via Whiteboard Friday at Moz.

Matt Cutts posts “View manual webspam actions in Webmaster Tools” at the Official Google Webmaster Central Blog.

Schwartz gives Cutts’ post (above) some discussion (as well as a lot of other search news, such as in-depth articles in SERPs) in his latest Video Recap of Weekly Search Buzz at Search Engine Roundtable.

Tim Capper discusses “Google in-depth articles in Search Results: How to be Included” at Google Plus Business Pages.

Bharati Ahuja posts “Google’s New ‘In-Depth Articles’ Feature For SERPs And How To Optimize Your Site For It” at WebPro Technologies.

Jim Yu posts “From Rank to Revenue: Qualitative & Quantitative Earned Media” at Search Engine Watch.

Eric Enge reports the results of a social vs. search (vs. people) study with “Is Search Still the Dominant Way People Use to Answer Questions?” at The Stone Temple Blog.

Krista LaRiviere posts “Time for a New Definition of SEO” at Search Engine Watch.

Michael Martinez posts “The Paradox of the Norm” at SEO Theory.

Michael Gray minces no words with “How Google Continues to Kill Organic Results” at Graywolf’s SEO Blog.

On a (somewhat?) lighter note, Simon Heseltine uses animated GIFs in posting “A Brief History of Google Search, as Demonstrated by Stephen Colbert” at Search Engine Watch.

SiteProNews reports “Google Debuts New Guidelines to Boost Mobile Search.”

Bent on big brands? Mark Jack discusses “Vince: The Google Update We Should Be Talking About” at Search Engine Watch.

Dr. Pete Meyers shares “101 Google Answer Boxes: A Journey into the Knowledge Graph” at Moz.

Citing an interview with Google’s Jeff Dean on conversational search and the Knowledge Graph from the Puget Sound Business Journal, Matt McGee posts “Google Scientist: We Want To Be Able To Respond To A Query Like ‘Book Me A Trip To Washington, DC’” at Search Engine Land.

Glenn Gabe posts “Google Panda, Penguin & Phantom: 3 Recovery Examples” at Search Engine Watch.

Janet Driscoll Miller posts “Is Google Authorship Affecting Rankings Today?” at Search Engine Land.

Annie Cushing shares her techie genius with “How to Carve Out Marketing Strategies by Mining Your Competitors’ Backlinks” at Moz.

Naysaying the SEO cynics, Ben Goodsell posts “Google Webmaster Tools Search Query Data is Accurate (and Valuable)” at Search Engine Watch.

Bill Slawski discusses “How Google May Substitute Query Terms with Co-Occurrence” at SEO by the Sea.

Adria Saracino shares “3 Places to Source Data Beyond Google Analytics” at Search Engine Watch.

David Mihm posts “Local Search Ranking Factors 2013 – Local SEO and How to Rank in Google” at Moz.

Chris Silver Smith posts “Logo Optimization: A Local SEO Stealth Tactic” at Search Engine Land.

Lisa Raehsler posts “Integrated PPC: A Mind Meld Across Online Marketing Tactics” at Search Engine Watch.

Erin Bell posts “Complete Guide to Conversion Tracking in AdWords” at WordStream.

Tad Chef shares “Excellent Free WordPress Plugins for SEO & Beyond You Probably Need” at SERPs.com.

Events:

• TechCrunch Disrupt SF 2013 will be held September 7^th thru the 11^th (in San Francisco). Early Bird pricing available through August 19th.
• SES San Francisco is set for September 10^th thru the 13^th. Early Bird rates available thru August 15^th.
• Conductor Collaboration Conference (C3) 2013 is set for September 17^th thru the 19^th in New York City.
• SMX East 2013 returns to New York City, October 1^st thru the 3^rd.
• PubCon Las Vegas 2013 is on for October 22^nd thru the 25^th.  Early bird savings schedule of up to $600 thru September 15^th, then $400 thru October 20^th!

 

Social Media Marketing

Megan Abraham reports “Facebook Expected to Rake in $1 Billion from Video Ads in 2014” at SiteProNews.

“Facebook Changes News Feed Algorithm” headlines Social Media Examiner’s weekly news.

Belle Beth Cooper posts “The Beginner’s Guide to EdgeRank: How Facebook’s News Feed Algorithm Actually Works” at The Buffer Blog.

Chris Sukornyk posts “Facebook Unveils the Most Powerful Social Ads of All Time” at Convince&Convert.

Alex Wilhelm posts “The Mobile Tipping Point And Why Yahoo Must Mimic Groupon and Facebook” at TechCrunch.

Emma Tzeng posts “Will Pinterest and Google beat out Facebook as the leading social provider?” at VentureBeat.

Chris Atkinson reports “YouTube Founders Introduce Mixbit to Compete with Vine and Instagram” at ReelSEO.

Seth Fiegerman posts “How Brands Are Using Instagram’s New Video Upload Feature” at Mashable.

Jessica Lee reports “Twitter Search Results Add Photos, Recent Searches, More Context” at Search Engine Watch.

Matt McGee reviews “Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of” at Marketing Land.

Michael Stelzner interviews Razor Social’s Ian Cleary via podcast with “Social Media Tools: How to Simplify Your Social Media Marketing” at Social Media Examiner.

Paresh Dave reviews the app “Chattback” with “Small businesses struggle to manage online image” at the LA Times.

Pamela Vaughan shares “8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content” at HubSpot.

Brian Solis discusses “The Accidental Narcissist And The Future Of [Connected] Customer Engagement.”

Rob Asghar interviews Brian Solis on “Building a Truly Social Business…” at Forbes.

Martin Waxman posts “My Klout Score: It Loves Me, It Loves Me Not” at Spin Sucks.

The Level 343 Team discusses social relevance with “Are You Beating a Social Media Drum… or a Pot?”

Danny Brown discusses “Why No-One Cares About Your Brand.”

Citing Pixability’s industry study, The Top 100 Global Brands: Key Lessons for Success on YouTube, Chris Atkinson posts “How the Top 100 Brands Use YouTube for Marketing” at ReelSEO.

Craig Jamieson posts “Social Sales | How To Avoid Being Seen As ‘Just Another Salesperson’” at Maximize Social Business.

Events: 

• Social Fresh West 2013 will return to San Diego August 22^nd and 23^rd.
• The fifth annual (online) Social Media Success Summit begins October 1^st and will run through October 23^rd.
• Social Brand Forum 2013 will be held in “Iowa’s Creative Corridor” in Coralville, October 24^th and 25th.

(For an all-in-one listing and description of social media, content & inbound marketing events, check out Neal Schaffer’s “The 12 Best Social Media Conferences to Attend in 2013” at Social Media Today.)