When Should You Insert Keyphrases Into Your Copy?

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I received a fantastic question during an interview for The Copywriter…

Why Informational Content Is Crucial for E-Commerce Sites

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Every once in a while, an article makes me throw my hands up…

This SEO Writing Tactic Never Works

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Has your boss or a prospect ever said, “I'd like to…

Are You Ignoring This?

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Between you and me, are you ignoring "the olds?" No,…

Is Google Out to Get You?

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A few times a year, every year, I receive a panicked "What…

Does Your SEO Client Suffer from UGE?

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I receive such a positive response every time I write a rant-filled…

Here's How TV Commercials Help Copywriters

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I was happily binge-watching Letterkenny on Hulu, when a Peloton…

Did Your Client Ghost You? Here's What To Do

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Has this ever happened to you?  You sweat and you slave…

14 Things I've Learned During My 20+ Year Career

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Recently, someone asked me what I've learned in 20+ years of…

Will AI Replace SEO Writers?

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I was going to write about Google's latest nofollow link changes,…