Is Bigger Search Volume Always Better?

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Let's play a game! Let's say you were a freelance copywriter…

Here's an Easy Way to Test New Messaging

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Does your site's tone and feel seem...off...somehow? Maybe…

Here's How a New Site Can Make a Big Splash

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Are you wondering how a new B2B site can gain BIG brand awareness…

What's Most Important for SEO?

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Did the news about Google's recent core algorithm update freak…
How to convince a clueless SEO writing client

How to Convince a Clueless SEO Writing Prospect

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How can you convince an SEO writing prospect that you can help…

Let's Make Content Easy-to-Read Again

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Yup, I'm back! I spent my digital detox rafting down the Colorado…

What's Your ONE Content Marketing Thing?

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Here's a question… What's the ONE content marketing tactic…

Is SEO Writing a Dying Art?

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I thought about making this the shortest blog post ever…

Why 404 Pages Are a Clever Content Opportunity

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Have you ever clicked a link that took you to a big "404 Page…

Does Your E-Commerce Page Make This Big SEO Mistake?

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One of my father's favorite things to say was, "Just because…