Boost Your Conversion Rates with One Word

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Want to grab your readers' attention? Try focusing on the word…

Is This Important Power Word in Your Web Copy?

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Today, Heather expands on last week’s “power words” vlog…

Boost Your Conversions with Power Words

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Good day! Today we’re taking it back to “old school” copywriting,…

SEO Video Guide to Writing a Killer Website: 5 Simple Steps

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Greetings!  Today’s video blog captures Heather’s five-part…

Target Your Web Copy with an Ideal Customer Profile

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There’s something at the center of every great web copy page.…

How Good Pick-Up Lines Can Help You Write Great B2B Copy

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When you were single, did you use the same pick-up line every…

Drive Revenue with Benefit-Specific, Targeted Product Pages

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Welcome back!  In today’s video post in our ongoing website…

How to Create an Irresistible U.S.P.

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Greetings and welcome to the latest and greatest SEO copywriting…

3 Easy Ways to Make Your Testimonials More Powerful

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Ah, the testimonial. There are few things more powerful in the…

Does Your Content Piss People Off?

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A few days ago, my husband and I were watching an ad for Teleflora.…