Do This Before You Write Sales Copy

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Do you ever wonder about the "right words" you should use in…

4 Things You Can Learn From Fitmob's Seductive Copywriting

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I was completely seduced by fitmob's seductive copywriting. I…

Read This Post While You Still Can!

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It’s officially the Christmas (or winter holiday of your choice)…

More Ways That Spam Can Teach You About Copywriting

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Recently, I picked apart a spammy "SEO service" email and discussed…

Interview with the Conversion Scientist, Brian Massey

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Brian Massey is the Conversion Scientist at Conversion Sciences…

Blending Sales Copy with Optimization: Ka-Ching!

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Greetings!  Today we're picking up where we left off, and transforming…

It's Not About How Smart You Are

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...Or how many products you have in stock... ...Or how many…

Does Your SEO Copywriting Sound Like A Bad Date?

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Before I entered the wonderful world of married bliss, I was…

Why Puffery Will Make Your Sales Go "Poof"

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The other day, someone left a message saying they were from "the…

Starbucks Coffee and Their Breakfast Sandwich Blunder

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Don't get me wrong. I adore Starbucks coffee. My friends tease…