It's sad to see people set themselves up for SEO copywriting failure. Every day, I talk to folks who literally hobble their own success. It's not that they don't have the resources for a robust SEO copywriting campaign - heck, sometimes, they're swimming in budget. Where they get stuck is that they're making the same dumbass SEO copywriting mistakes over and over... ...yet expecting different results. If this sounds like you, please, please, consider this a wake-up call. It is possible to do lots of cool things with your content - capture leads, encourage downloads and even make sales. But the first step is admitting you have a problem. Once you do, you can pinpoint the dumbass mistake you're making and see some positive changes. For once. Here's ten things to watch.