In-house content marketing Archives - Page 5 of 8 - SuccessWorks

"SEO Content Marketing Is Too Expensive." Now What?

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June 7, 2018

How many times have you heard, "We can't rewrite the web content…

What's Your Copywriting Superpower?

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March 15, 2018

Have you seen the latest Marketing Profs 2018 Marketing Salary…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/what-you-need-to-know-if-youre-thinking-about-having-your-seo-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

What Match.com Taught Me About First Email Impressions

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October 30, 2014

I had one rule when I was on Match.com. If I saw misspellings,…

Do you love 'em and leave 'em online?

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December 5, 2013

Imagine this... You've finally gotten a date with the girl…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/what-you-need-to-know-if-youre-thinking-about-having-your-seo-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

9 questions writers ask about SEO copywriting

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August 9, 2012

Thinking about jumping into the wild and wooly world of SEO…

How to Explain SEO Copywriting to Clients

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December 9, 2010

Do your clients think that "SEO copy" is a bad word? Unfortunately,…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/what-you-need-to-know-if-youre-thinking-about-having-your-seo-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

Should Your SEO Company Create Your Content?

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July 29, 2010

I had the most interesting email exchange the other day with…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/what-you-need-to-know-if-youre-thinking-about-having-your-seo-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

Why Shouldn't I Handle My SEO Copywriting In-House?

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April 14, 2009

As someone who just released an online SEO copywriting training series, you may think that I'm all about DIY SEO copywriting, all the time. But that's not quite true. Recently, Mike Moran wrote a great blog post titled, "Why shouldn't I do my search work in house?" In it, he listed some very specific reasons why outsourcing makes good sense for some companies. I would argue that it's the same for SEO copywriting. Yes, it is very possible to keep your SEO copywriting in house. Yes, good copywriters can be transformed into excellent SEO copywriters. But sometimes, it makes more sense to outsource. Here are six of those times.

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/what-you-need-to-know-if-youre-thinking-about-having-your-seo-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

When to Hire an Intermediate-Level SEO Copywriter

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May 8, 2008

In our last post, we discussed newbie SEO copywriters -- when…

<img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" data-src="https://seocopywriting.com/wp-content/uploads/2010/07/What-you-need-to-know-if-youre-thinking-about-having-your-SEO-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image lazyload" alt="" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 495px; --smush-placeholder-aspect-ratio: 495/400;" /><noscript><img width="495" height="400" src="png/what-you-need-to-know-if-youre-thinking-about-having-your-seo-company-create-your-content-495x400.png" class="attachment-portfolio size-portfolio wp-post-image" alt="" decoding="async" />

When Should You Hire a Newbie SEO Copywriter?

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April 10, 2008

Is it worth hiring a new copywriter who loves what you do --…